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A/B testing (also known as split testing) is the process of comparing two versions of a web page, email, or other marketing asset and measuring the difference in performance.
Join three Digital Culture Network Tech Champions, James Akers (Data Analytics and Insight), Roberta Beattie (Websites), and Peggy Naumann (Email Marketing) as they discuss the different platforms, approaches, and strategies to measure performance and improve results.
This one-hour webinar will include:
- What A/B testing is and why it’s useful
- How A/B testing can improve a user’s experience of your website
- Why A/B testing is used by email marketing professionals
- Live Q&A at regular points throughout