This webinar will show you how to define your audience through a variety of research methods.
Audiences are relating to organisations in ever-changing ways. As we navigate the Covid world, it’s important we understand how audiences are engaging with us online.
This session will:
Audiences are relating to organisations in ever-changing ways. As we navigate the Covid world, it’s important we understand how audiences are engaging with us online.
This session will:
- Explore how to develop an audience research strategy
- Give you an overview of seven research methods, including user testing and focus groups
- Show you how to define research questions
- Explore the planning logistics of audience research projects
