Consequences of the rapid digital transformation of cultural institutions and museums as a result of the pandemic. Opportunities created by this transformation in building new audiences through new roles, digital access to cultural heritage and the promotion of the current artistic production.
The consequences of the pandemic and the economical crisis: are they forcing museums and other cultural centers to revaluate their mission? Would they need to consider new roles and new services for the society, the artist and their own communities in order to increase engagement among their regular audience, while also attracting new audiences? How has the ongoing digital transformation of museums and art centers been affected by the fast-paced changes brought by the pandemic?
Moderator:
> Carlos Urroz, Director, Fundación TBA21
Welcome:
> Patricia del Pozo Fernández, Minister of Culture and Historical Heritage, Government of Andalusia
Case Study: New functions for a new time. The “Oceans” program
> Francesca Thyssen-Bornemisza , Chairwoman, Fundación TBA21, Viena, Madrid
Speakers:
> Marina Chinchilla, Deputy Director of Administration, Museo Nacional del Prado
> Ana Moreno, General Coordinator of Education, Museo Nacional del Prado
> Javier Pantoja, Director of the Digital Department, Museo Nacional del Prado
> Olga Sevillano, Head of Digital Projects, Museo Nacional Centro de Arte Reina Sofía
> Evelio Acevedo Carrero, Managing Director, Museo Nacional Thyssen-Bornemisza
> Marko Daniel, Director, Fundació Joan Miró
> Ana Santos Aramburo, Director, Biblioteca Nacional de España
> Ángel Martínez Roger, Cultural Director, Biblioteca Nacional de España
> Mar Sánchez Estrella, General Secretary for Cultural Innovation and Museums, Ministry of Culture and Historical Heritage, Government of Andalusia