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August 4

Over the last couple of months, ASVA has partnered with research consultancy BVA BDRC to conduct mystery visits across 20 of Scotland’s visitor attractions, with the express aim of assessing quality of experience and the delivery of COVID safety measures in the new landscape that attractions are now operating in.

Over the course of the last two months, trained auditors have assessed a carefully chosen and diverse range of attractions on the full visitor journey. On Wednesday 4th August at 10.30am, Jon Young and Diana Meterna, Director and Senior Research Executive from BVA BDRC will present the headline findings from this exercise. The presentation will illustrate how well Scottish attractions are currently performing on: pre-booking, staff engagement, visitor experience, COVID safety, toilets, and retail and catering.


Association of Scottish Visitor Attractions