Museums in the Cloud: Connecting with Chinese Audiences

This hour-long webinar explores the evolving virtual landscape and the opportunities and challenges it presents to institutions even after this period of lockdown.

The webinar will tackle focus areas such as live streaming and e-commerce, while also highlighting the digital-native approach of WeChat Go’s Mini Programs.

CLA co-founder Renee Hartmann, Editorial Director of Content Commerce Insider Sky Canaves, and Jessica Dai, Cultural Lead for CLA will lead a discussion focused on how museums can leverage these digital strategies to attract and engage with Chinese visitors during and post-pandemic.