News
Why Collaborate? Asks Museum 2050 at its Annual Symposium
Each year, the China-based event tackles a pressing question facing the cultural sector through a series of speeches, panels, and workshops. Read More
Report: How Arts Organizations Can Leverage Livestreaming in 2021
Download the first extensive report focused on museum livestreaming. Case studies include British Museum, Palace of Versailles, UCCA Beijing, the National Museum of China, and Alibaba. Read More
What Digital Urgency Means to the National Museum of Asian Art
The Smithsonian institution is accelerating its digital-first strategy in 2020 and recently joined a livestream ‘treasure hunt’ with 16 global museums. Read More
The Chinese Toy Giant with Art World Designs
POP MART aspires to become China's Disney. Its Overseas Marketing Director discusses how understanding the cultural tastes of Chinese millennials could be the key. Read More
What Would a WeChat Ban Mean to U.S. Museums?
American cultural attractions launched WeChat Official Accounts to serve the in boom Chinese visitation. A ban would force a serious rethink. Read More
TikTok Battle Puts Culture in the Crunch
Trump has threatened to ban Gen Z’s favorite platform. Cultural institutions may lose a successful channel for reaching young users. Read More
How a Shanghai Music Festival Generated Revenue at 30 Percent Capacity
What does a performing arts festival look like under new restrictions? Shanghai's "Music in the Summer Air" offers answers. Read More
Top 5 WeChat Mini Program Functions
With 400 million daily active users, Tencent's 'applets' are an essential tool for China-facing companies. We highlight key functions from Starbucks' social gifting to Legoland's maps. Read More
Can Livestreaming Help Chinese Galleries Reach New Audiences?
Real estate agents, car dealerships, and travel agencies have found success selling goods through livestreaming in 2020 — can the model work for art galleries? Read More
Cultural Institutions in a Time of Crisis: Key Takeaways
Culture Track has conducted one of the most extensive studies focused on the public perception of cultural institutions in U.S. history. Its findings are profound. Read More
