Digital Strategies
Here’s How Users Engaged With Social Media (And Social Audio) In 2021
Pew's latest social media report offers pointers for museums looking to connect with young, socially engaged audiences. Read More
Why The Science Museum Group Turned To Podcasts To Tell The Story Of Stuff
"The podcast gained importance as a way of sharing our collection with a global audience," says SMG's Will Stanley. Read More
Mark Morris Dance Group On Its Year Of Dancing Digitally
How has a year of digital programming enhanced the group's core values of community and accessibility? Read More
How Can Performing Arts Venues Meet The Digital Moment?
Vimeo, Tessitura Network, and the National Theatre discuss the venue's subscription service and the future of digital performances. Read More
“The Starting Point Of Everything”: How The Städel Museum Does Digital
The Frankfurt institution discusses the now and next of its robust digital strategy, which encompasses VR and its Digitorials®. Read More
What Happens When Art Handling Goes Virtual?
The Uberization of couriership is underway, but what are the pitfalls and possibilities of using technology to monitor art movement? Read More
Gogh For Gold: Inside The Van Gogh Museum’s Dynamic WeChat Strategy
The museum solidifies its Chinese outreach with its WeChat Mini Program, which boasts e-commerce and interactive features. Read More
Just How Much Do Virtual Programs Pay?
Cuseum’s new survey assessed the profitability of virtual programming and how they fit in a non-pandemic world. Read More
Show Me The Monet: MFA Boston Debuts Livestream On Kuaishou
On International Museum Day, MFA's four-hour livestream, complete with a cultural product push, reached 8 million viewers on Kuaishou. Read More
On TikTok’s #MuseumMoment And Museums’ TikTok Moment
May 18th's #MuseumMoment live marathon has further cemented the ties that bind the social media app and cultural institutions. Read More
