Digital Strategies
The GRAMMY Museum Enlarges Its Digital Presence With Virtual Tours
Alongside a free streaming service, the institution's new virtual tours expand the scope and reach of its online footprint. Read More
Why Can’t Museum Apps Be More Like Wordle?
Wordle's simple yet engrossing gameplay can offer museums ideas about building compelling, utility-centric mobile experiences. Read More
The Andy Warhol Museum’s TikTok Is Run For — And By — Teens
"We decided to view this platform through the eyes of the young people who consume it," says the Pittsburgh institution. Read More
“The Program Follows The Culture”: How Museums Used Workplace Tech Over Lockdowns
While museums accelerated audience-facing projects in 2020 and 2021, issues around workplace tools proved more difficult to solve. Read More
“We’d Be Silly Not to Connect There”: Why Akron Art Museum Launched Itself On TikTok
Since starting its TikTok account last year, the museum has scored likes with its bevy of duet videos and its Why Is This Art series. Read More
How The Computer History Museum Is Building A Global And Dynamic Digital Infrastructure
The museum discusses the refresh of its DAM and CMS strategies, aided by its partnership with Terentia and a 21st century mindset. Read More
The Duchamp Research Portal Digitally Unites Three Museum Archives
The online resource features almost 50,000 digital assets from French and American collections that illuminate the artist's life and work. Read More
The Universal Hip Hop Museum’s DAM Is Built For Now — And The Future
Before her keynote at DAM and Museums 2022, Martha Diaz previews how the UHHM is setting up to maximize its digital assets. Read More
Inside The Online Campaign Jointly Activated By UCCA And Douyin (And Maurizio Cattelan)
Last month, the museum and social media platform teamed up to spur audience interest in Cattelan's first exhibition in China. Read More
The Academy Museum Steps Up Its Digital Offerings Across Web And Mobile
With funding from Bloomberg Philanthropies, the museum has unveiled a new app, online archive, and interactive platform. Read More
