Tech Decoded
Decoded: NFTs And The Art World
Non-fungible tokens are not new, but have lately broken through the art world and mainstream consciousness. What's behind the hype? Read More
Decoded: WeChat Channels for Cultural Institutions
Tencent has developed WeChat Channels to compete with short-video apps TikTok and Kuaishou. Read More
Decoded: Chinese Mobile Payment Platforms for Cultural Destinations | Part One
Mobile payments are at the heart of China’s digital revolution. It’s not just major brands and small businesses benefiting, cultural institutions have also adapted. Read More
Decoded: China’s Livestreaming Platforms | Part One
Who are the major players in China’s live streaming landscape and why are they focused on cultural collaborations? Read More
Top 5 WeChat Mini Program Functions
With 400 million daily active users, Tencent's 'applets' are an essential tool for China-facing companies. We highlight key functions from Starbucks' social gifting to Legoland's maps. Read More
Decoded: How To Build A WeChat Mini Program
Our conversation with the agency that created Mini Programs for MoMA and Guggenheim breaks down the process from registration to execution. Read More
Decoded: WeChat Mini Programs For Cultural Destinations | Part Two
Mini Programs are an economic and time efficient solution that provide Chinese audiences with a range of vital functions. Read More
Decoded: WeChat Mini Programs For Cultural Destinations | Part One
The number of Mini Programs has tripled since 2018 making them a vital tool for connecting with China— but what, exactly, are they? Read More
Decoded: WeChat Official Accounts For Cultural Destinations
Understanding WeChat Official Accounts is a key first step towards improving marketing, broadcasting, and revenue potential with Chinese audiences. Read More
