Interview
How POP MART is Taking Domestic Appeal Global
What’s driving China’s craze for art toys? POP MART’s overseas marketing director discusses the brand’s domestic appeal and global ambitions. Read More
How Versailles Forges New China Connections Under Lockdown
When it comes to engaging China digitally, Versailles is at the vanguard of innovation, its Project Manager explains why. Read More
The Chinese Toy Giant with Art World Designs
POP MART aspires to become China's Disney. Its Overseas Marketing Director discusses how understanding the cultural tastes of Chinese millennials could be the key. Read More
How Chinese Museums are Reaching Younger Audiences
Museum attendance in China has soared over the past decade, but the question remains: how can they keep younger audiences engaged? Read More
Behind Christie’s Hottest China Tool
The auction house's WeChat Mini Program is revolutionizing how it connects with China. We spoke to the tech agency responsible. Read More
How Museums are Responding to Coronavirus: Reactions from UCCA and Centre Pompidou
How are leading global art institutions coping with closure? Museum directors discuss their approaches to the unprecedented crisis. Read More
How Museums are Responding to Coronavirus: Reactions from the Directors of LACMA, Nasher Sculpture Center, and Hermitage Museum
How are global institutions coping with closure? Leading museum directors discuss their approaches to the unprecedented crisis. Read More
The Thinking (and Staff) Behind Art Institute of Chicago’s China Strategy
Art Institute of Chicago's Tourism Marketing Manager, Julie White, talks with Jing Travel about engaging Chinese visitors, launching on China's Instagram, and 2020 plans. Read More
Dutch Connection, the Agency Bringing FIT Travelers into Museums
An interview with Monique Knapen, co-founder of Amsterdam-based firm The China Connector. Read More
