Travel Trends
How Chinese Millennials Use Weibo for Trip Planning
Weibo’s live-streaming and community building make it key for trip planning. Learn how Chinese millennials use Weibo and how destinations should respond. Read More
Alipay in Europe is Changing the Chinese Tourist Experience
With 180 million Chinese set to travel in 2019, expanding payment options is key. Alipay's deal with six brands in Europe gives access to 190,000 locations. Read More
Can Portugal Attract 1 Million Chinese Tourists Per Year?
Portugal attracted 13 million tourists in 2018 and made $41.1 billion in the process. Now, Europe's western most country has its sights set on China. Read More
Review: China’s Outbound Travel Market H1 2019
Despite some political road bumps in 2019, China's outbound tourism continues its unassailable rise in becoming the most important global market. Here is a continent by continent roundup of Chinese travel trends across the first half of the year. Read More
Three Destinations Showing Instagram’s Impact on Chinese FITs
Despite being banned since 2014, Instagram remains an important trendsetter and research tool for Chinese millennials and free independent travelers. Read More
Why DMOs Must Look Beyond Celebrity Endorsements
In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More
History with A View: Lisbon Castle Offers Chinese Brochure
São Jorge Castle, a world-famous medieval castle, has created a Chinese-language brochure for visitors. Read More
Las Vegas Goes All In on Chinese Tourism
Las Vegas Conventions & Visitors Authority (LVCVA) has improved its China engagement by creating content for Chinese video platforms. Read More
The Setouchi Triennale & The Demand for Site-Specific Cultural Events
The Setouchi Triennale 2019, which takes place in the Seto Inland Sea, is attracting large numbers of Chinese tourists searching for cultural experiences. Read More
How TrainPal Hopped Aboard Ctrip and Rode it to Success
Amy Wei, the CEO of International Train Ticketing at Ctrip Group, launched TrainPal in 2018. In February 2019, ticket sales erupted. Here’s why: Read More
