Features
What’s Next for Museum Partnerships: Insights from Museum 2050 Participants
Two Museum 2050 participants, Brendan Ciecko and zzyw, discuss the state and future of museum partnerships. Read More
Report: How Arts Organizations Can Leverage Livestreaming in 2021
Download the first extensive report focused on museum livestreaming. Case studies include British Museum, Palace of Versailles, UCCA Beijing, the National Museum of China, and Alibaba. Read More
The Jing Travel WeChat Index: June 2020
The Jing Travel WeChat Index is a monthly roundup of how Chinese museums and western cultural institutions are performing on China’s top social platform. Read More
Can ByteDance’s Cultural Focus Push Museums onto TikTok?
In China, the tech giant has incentivized cultural institutions to join short-video platform Douyin. Now, it's funding an international effort on TikTok. Read More
Brand Impressions: Van Gogh Museum Partnership Signals China Push
The Van Gogh Museum has switched its China-licencing partner, expect a ramp up in branding initiatives beckons. Read More
Christie’s Adapting to China’s Digital Landscape
The auction house's Mini Program facilitates direct communication and engagement with China, lessons from it are applicable across the cultural sector. Read More
Post-COVID, What Museums Do Outside Their Walls Will Become as Important as What They Put on Them
The director of the MCA Chicago explains how the museum sector is adapting to the lockdown era—and what long-term changes may result. Read More
The Jing Travel WeChat Index: May 2020
The Jing Travel WeChat Index is a monthly roundup of how Chinese museums and western cultural institutions are performing on China’s top social platform. Read More
Essential Strategies for Cultural Branding in China
London's National Gallery is brand building in China through pop-ups, e-commerce sales, and meeting young art lovers where they are; online. Read More
Will Virtual Clicks Drive In-Person Visits?
Digital engagements have given new life to cultural accessibility, but can attractions ensure this translates to in-person visits? Read More
