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Florida DMO Deepens Digital Strategy with Chinese Website
A well-designed China-friendly website should be the first step for DMOs and cultural attractions hoping to boost Chinese visitation. Read More
Europe’s First Asia-Focused Art Fair
As art-engagement, cultural tourism, and art collection booms in China, ASIA NOW is redefining the 21st century art fair. Read More
South Carolina Connects with FIT Chinese Travelers
The Palmetto State has grown its inbound tourism numbers for six consecutive years and is increasingly looking to the Chinese market. Read More
San Francisco Shows Mafengwo and KOLs are Key for DMOs
By partnering with leading city attractions, SF Travel's fun and authentic short-videos were watched 2 million times on Mafengwo. Read More
How San Francisco Boosted Chinese Bookings by 30 percent
Since 2017, SFTA and Hylink have launched campaigns on WeChat and Weibo to attract more Chinese visitors. The award-winning programs exemplify how DMOs can engage with Chinese millennials in a playful and innovative way. Read More
Chicago River Cruise Reaches Out to Chinese Tour Operators
Chicago Architecture Foundation Center promoted their 90-minute River Cruise tour to Chinese travelers by networking with Chinese tour operators. Read More
How to Attract Self-Driving Chinese Tourists
Here's what destinations and car rental companies need to know about Chinese tourists looking for an international road trip. Read More
Australia Banks on the Power of Thor to Attract Chinese Tourists
During a press tour for "Avengers: Endgame," actor Chris Hemsworth spoke to media and influencers in China about tourism in Australia. Read More
French Luxury Groups Pitch in for Notre-Dame Reconstruction
Following the fire that devastated Paris' Notre-Dame cathedral Monday, French luxury groups LVMH and Kering pledged significant sums to rebuild. Read More
Stockholm Hopes WeChat Mini-Program Can Put Diplomatic Row in the Past
On April 1st, Visit Stockholm launched a WeChat mini-program in an effort to attract more independent Chinese travelers to the city. Read More
