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Differentiation And Localization: Lessons From Hainan’s Tourism Push
Jessica's Secret latest report on the Hainan traveler highlights key learnings about the new wants and priorities of Chinese tourists. Read More
What’s Driving The Seychelles Tourism Board’s China Strategy?
For the DMO, there’s room for growth in a market increasingly keen on exploring new, niche destinations. Read More
From Influencer Destinations To Last-Minute Bookings: What China’s Travel Market Looks Like Now
In a joint webinar, ForwardKeys and Jessica's Secret offered data-driven insights into the latest trends in Chinese domestic travel. Read More
How The European Travel Commission Is Reconnecting With The New Chinese Traveler
ETC's Eduardo Santander discusses the organization's partnership with ITB China and its Horizon 2022 strategy for European stakeholders. Read More
Here’s How Tourism Stakeholders Can Unlock WeChat’s Full Potential
At a Dragon Trail Interactive webinar, Tencent's Irene He outlined how Official Accounts can best leverage the platform's tools to drive traffic. Read More
Macau Is Open To Mainlanders. Its Newest Marketing Tool? Ctrip
The destination has launched itself on China's biggest online travel platform, offering users a one-stop shop for their travel needs. Read More
The Seychelles Tourism Board Campaign That’s Bringing The Island Around The World
"Around The World," launched at Shanghai's Changfeng Ocean World, will be co-hosted by five other international tourism boards. Read More
The Sino-Italian Cultural Center Set To Expand Chengdu’s Footprint
Designed by aoe Architects, the center will host cross-cultural exhibitions and events, effectively bridging Italian and Chinese cultures. Read More
Design Miami’s Podium Preps Its Arrival In Shanghai
Podium's Asian debut aims to serve as a platform "connecting international and local design, one celebrating China’s unique design sensibilities." Read More
At Macau’s New Biennale, The City’s Cultural Credentials Take The Spotlight
Art Macao signals the city's push to diversify its economy, realigning itself with the arts and boosting its standing as a cultural destination. Read More
