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Jing Travel
  • How Is Huangshan Planning To Drive Tourism? With Its Cultural IP

    Richard Whiddington  |   Share
    The Huangshan Tourism Festival delved into the roles of the cultural and creative economies in Huangshan's future. Read More
  • The Mobile Game That Aims To Reconnect Chinese Tourists With Thailand’s Attractions

    Xin Jin  |   Share
    Sawadika Run, created by the Thailand Tourism Authority, allows players “to experience the destination virtually and immersively.” Read More
  • Hainan Sales Hit New Records During China’s Golden Week

    Lisa Nan  |   Share
    During China’s National Day holiday, Hainan hit a new sales record. Is it set to become the country's undisputed luxury mecca? Read More
  • “Creating A Cultural Brand”: Art Macao Plans To Boost Its City’s Cultural Clout

    Richard Whiddington  |   Share
    "We hope the Biennale adds to the image of Macao as a cultural city and enriches the tourism sector," says Macau’s Cultural Affairs Bureau. Read More
  • The Israel Government Tourism Board’s Offline Activation That Offers Chinese Travelers “A Bite Of Israel”

    Richard Whiddington  |   Share
    The DMO's “Experience Now, Travel Later” campaign invites prospective travelers to interact with China's Jewish heritage. Read More
  • Inside The European Travel Commission’s Europe Behind The Scenes Campaign

    Xin Jin  |   Share
    The three-month initiative saw some 30 destinations create livestream and short-video content — three DMOs tell us how they did it. Read More
  • Differentiation And Localization: Lessons From Hainan’s Tourism Push

    Richard Whiddington  |   Share
    Jessica's Secret latest report on the Hainan traveler highlights key learnings about the new wants and priorities of Chinese tourists. Read More
  • What’s Driving The Seychelles Tourism Board’s China Strategy?

    Richard Whiddington  |   Share
    For the DMO, there’s room for growth in a market increasingly keen on exploring new, niche destinations. Read More
  • From Influencer Destinations To Last-Minute Bookings: What China’s Travel Market Looks Like Now

    Richard Whiddington  |   Share
    In a joint webinar, ForwardKeys and Jessica's Secret offered data-driven insights into the latest trends in Chinese domestic travel. Read More
  • How The European Travel Commission Is Reconnecting With The New Chinese Traveler

    Richard Whiddington  |   Share
    ETC's Eduardo Santander discusses the organization's partnership with ITB China and its Horizon 2022 strategy for European stakeholders. Read More
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