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How Is Huangshan Planning To Drive Tourism? With Its Cultural IP
The Huangshan Tourism Festival delved into the roles of the cultural and creative economies in Huangshan's future. Read More
The Mobile Game That Aims To Reconnect Chinese Tourists With Thailand’s Attractions
Sawadika Run, created by the Thailand Tourism Authority, allows players “to experience the destination virtually and immersively.” Read More
Hainan Sales Hit New Records During China’s Golden Week
During China’s National Day holiday, Hainan hit a new sales record. Is it set to become the country's undisputed luxury mecca? Read More
“Creating A Cultural Brand”: Inside Art Macao’s Plans To Boost Its City’s Cultural Clout
"We hope the Biennale adds to the image of Macao as a cultural city and enriches the tourism sector," says Macau’s Cultural Affairs Bureau. Read More
The Israel Government Tourism Board’s Offline Activation That Offers Chinese Travelers “A Bite Of Israel”
The DMO's “Experience Now, Travel Later” campaign invites prospective travelers to interact with China's Jewish heritage. Read More
Inside The European Travel Commission’s Europe Behind The Scenes Campaign
The three-month initiative saw some 30 destinations create livestream and short-video content — three DMOs tell us how they did it. Read More
Differentiation And Localization: Lessons From Hainan’s Tourism Push
Jessica's Secret latest report on the Hainan traveler highlights key learnings about the new wants and priorities of Chinese tourists. Read More
What’s Driving The Seychelles Tourism Board’s China Strategy?
For the DMO, there’s room for growth in a market increasingly keen on exploring new, niche destinations. Read More
From Influencer Destinations To Last-Minute Bookings: What China’s Travel Market Looks Like Now
In a joint webinar, ForwardKeys and Jessica's Secret offered data-driven insights into the latest trends in Chinese domestic travel. Read More
How The European Travel Commission Is Reconnecting With The New Chinese Traveler
ETC's Eduardo Santander discusses the organization's partnership with ITB China and its Horizon 2022 strategy for European stakeholders. Read More
