Digital Strategies
Birmingham Museums On Demand Offers Art On Subscription
The service enables the Birmingham Museums Trust to stay connected to an at-home audience, while monetizing its digital offerings. Read More
The V&A’s New Digital Platform Centers Access and Audience
Explore The Collections draws connections and uncovers links between some 1.2 million objects in the museum's archives. Read More
Inside The Natural History Museum’s Successful Digital Pivot
“Being agile and flexible,” has been key to driving digital engagement, says Brad Irwin, the museum’s Head of Global Engagement. Read More
How K11’s Cultural-Retail Concept Thrived Online In 2020
A trailblazer on China's art and commerce landscape, K11 successfully leveraged digital and social media strategies in a challenging year. Read More
Inside the Centre Pompidou and Fliggy’s Livestream Partnership
The institution's first livestream event, co-hosted by Fliggy, forms a key piece of its China-facing strategy. Read More
London’s Natural History Museum Debuts a Livestream Tour on Fliggy
The latest cultural institution to partner with Fliggy, the museum offered an interactive tour of its vast holdings to some 100,000 viewers. Read More
How Twitch Can Help Museums Cultivate New Audiences
Twitch's diversified content and engaged user base offer cultural organizations opportunities to form new connections. Read More
Inside The Rapid Rise and Reign of Douyin
Matthew Brennan, author of Attention Factory, discusses the massive growth and future of the short-video sensation from ByteDance. Read More
Museo Nacional Thyssen-Bornemisza’s Year in Hybrid Modeling
In a year of disruptions, the museum has stepped up its digital transformation, building a successful online/offline model to engage the broadest possible audience. Read More
Jing Culture & Commerce’s Top 10 Articles of 2020
As a publication focused on the intersection of art, culture, and technology, we’ve covered the digital pivot undertaken by cultural institutions and more in 2020. Read More
