Digital Strategies
Inside The British Museum’s Fast-Growing Digital Education Program
"There’s an understanding that young people use digital in formal learning," says Ed Lawless, "and cultural institutions should meet them there." Read More
Join The Clubhouse: The App That’s Drawing Art And Museum Players
Candid, intimate, and accessible, the platform presents opportunities for one-to-one conversations and community building. Read More
How The British Museum Grew Its Virtual Visits Program in 2020
Last year, the interactive workshops saw 7,000 participants engage with 230 virtual sessions — a remarkable surge in programming and audience numbers. Read More
Global Art Access’ Mission To Make Private Collections Public
Through museum-grade digitizations, the educational non-profit is ensuring widespread access to rarely seen, privately held works. Read More
How The National Gallery Planned, Piloted, And Produced New Content In 2020
At the MuseumNext Digital Summit, the institution detailed the efforts behind its video campaigns. Read More
Decoded: WeChat Channels for Cultural Institutions
Tencent has developed WeChat Channels to compete with short-video apps TikTok and Kuaishou. Read More
Birmingham Museums On Demand Offers Art On Subscription
The service enables the Birmingham Museums Trust to stay connected to an at-home audience, while monetizing its digital offerings. Read More
How The V&A’s New Digital Platform Centers Access and Audience
Explore The Collections draws connections and uncovers links between some 1.2 million objects in the museum's archives. Read More
Inside The Natural History Museum’s Successful Digital Pivot
“Being agile and flexible,” has been key to driving digital engagement, says Brad Irwin, the museum’s Head of Global Engagement. Read More
How K11’s Cultural-Retail Concept Thrived Online In 2020
A trailblazer on China's art and commerce landscape, K11 successfully leveraged digital and social media strategies in a challenging year. Read More
