Digital Strategies
“The Starting Point Of Everything”: How The Städel Museum Does Digital
The Frankfurt institution discusses the now and next of its robust digital strategy, which encompasses VR and its Digitorials®. Read More
What Happens When Art Handling Goes Virtual?
The Uberization of couriership is underway, but what are the pitfalls and possibilities of using technology to monitor art movement? Read More
Gogh For Gold: Inside The Van Gogh Museum’s Dynamic WeChat Strategy
The museum solidifies its Chinese outreach with its WeChat Mini Program, which boasts e-commerce and interactive features. Read More
Just How Much Do Virtual Programs Pay?
Cuseum’s new survey assessed the profitability of virtual programming and how they fit in a non-pandemic world. Read More
Show Me The Monet: MFA Boston Debuts Livestream On Kuaishou
On International Museum Day, MFA's four-hour livestream, complete with a cultural product push, reached 8 million viewers on Kuaishou. Read More
On TikTok’s #MuseumMoment And Museums’ TikTok Moment
May 18th's #MuseumMoment live marathon has further cemented the ties that bind the social media app and cultural institutions. Read More
Chinese Travel Marketing Can’t Do Without Short-Video Strategies
Dragon Trail Interactive's latest webinar offered pointers on how to optimize short-video campaigns to reach Chinese travelers. Read More
How The Cowboy Museum Won At Social Media
What drove the museum's 385,000 percent growth in social engagement over the past year? No surprise, it's Tim Tiller. Read More
What Does Museum Education Look Like In A Post-COVID World?
As the pandemic accelerated remote learning, museums have been forced to reassess the issues of educational outreach and accessibility. Read More
3 Ways Suning Art Museum Grew Its Profile And Audience In 2020
At a webinar hosted by Museum 2050, curators shared strategies that helped the Shanghai-based institution overcome its growing pains. Read More
