Cultural Collaborations
Bottle Rockets: Hennessey Live Streams a Firework Odyssey
In a 15-minute event broadcast on Tencent and YouTube, the Chinese firework master connected the French brand to China in an intimate performance. Read More
UCCA Lab X Baidu Partnership Creates Immersive Installation
Immersive exhibitions have huge appeal with young Chinese audiences, as Beijing’s UCCA Center for Contemporary Art well knows. Read More
V&A Collaborates with HTC for Alice in Wonderland VR Experience
After postponing the show until 2021, the London institution is previewing a specially created virtual reality (VR) experience. Read More
How POP MART is Taking Domestic Appeal Global
What’s driving China’s craze for art toys? POP MART’s overseas marketing director discusses the brand’s domestic appeal and global ambitions. Read More
Shanghai Museum Taps K-Pop Star for Impressionism Exhibit
Bund One Art Museum has worked with Musée Marmottan Monet to host one of China’s first collaborative international exhibitions in 2020. Read More
The Cultural Collaborations that Define China’s Top Water Bottler
Nongfu Spring made a giant splash on Hong Kong’s stock market, it’s cultural partnerships have been key to growth for two decades. Read More
Farfetch Brings China Cultural Experiences with Curated Galleries
The Shanghai pop-up is a model the e-commerce platform will repeat across Asia. It’s offering consumers the cultural connections they crave. Read More
How European Museums Benefit from China Partnerships
When it comes to overseas partnerships, few markets are more appealing than China. We break down the European museums with established Mainland collaborations. Read More
Prada’s Shanghai Pop Up Fuses Art and Luxury
In the world of luxury, exclusivity typically means big price tags, but for Prada Mode Shanghai it’s all about creating experiences money can’t buy. Read More
The Chinese Toy Giant with Art World Designs
POP MART aspires to become China's Disney. Its Overseas Marketing Director discusses how understanding the cultural tastes of Chinese millennials could be the key. Read More
