Cultural Collaborations
The Cultural Collaborations That Define China’s Top Water Bottler
Nongfu Spring made a giant splash on Hong Kong’s stock market, it’s cultural partnerships have been key to growth for two decades. Read More
Farfetch Brings China Cultural Experiences With Curated Galleries
The Shanghai pop-up is a model the e-commerce platform will repeat across Asia. It’s offering consumers the cultural connections they crave. Read More
How European Museums Benefit From China Partnerships
When it comes to overseas partnerships, few markets are more appealing than China. We break down the European museums with established Mainland collaborations. Read More
Prada’s Shanghai Pop Up Fuses Art And Luxury
In the world of luxury, exclusivity typically means big price tags, but for Prada Mode Shanghai it’s all about creating experiences money can’t buy. Read More
Relic to Replica: Can Blind Boxes Connect Chinese Museums with Millennials?
Selling collectible figurines in opaque boxes has become a multibillion dollar industry in China. It's a trend museums are leaning into. Read More
British Museum Pops Up In Shanghai
The London institution has brought Ancient Egypt to an upscale art mall with a pop up that taps into Gen Z trends. Read More
Money Streams: British Museum And Fliggy’s Latest Partnership
Fliggy hosted 30,000 travel live streams in 2019. Now, it's expanding global presence by taking users inside Europe's most famous attractions. Read More
Brand Impressions: Van Gogh Museum Partnership Signals China Push
The Van Gogh Museum has switched its China-licencing partner, expect a ramp up in branding initiatives beckons. Read More
Liu Ye “Storytelling” Reopens At Fondazione Prada
Few Chinese artists match Liu's global reach. After a turbulent start, his latest show in Milan invites visitors to reflect upon the nature of storytelling. Read More
Essential Strategies for Cultural Branding in China
London's National Gallery is brand building in China through pop-ups, e-commerce sales, and meeting young art lovers where they are; online. Read More
