Cultural Collaborations
Scienjoy And The Great Wall of China Embark On Digitally Driven IP Partnership
The Great Wall of China is actively pursuing the multimillion-dollar, fast-growing wenchuang trend. Read More
WeTransfer Broadens Its Digital Patronage With Marina Abramović
The upcoming digital iteration of "The Abramović Method" follows WeTransfer's partnerships with the likes of Björk and Solange Knowles. Read More
What Happens When Cultural Institutions Are In Fashion
While museums have historically lent the fashion world its cultural capital, luxury brands are now keeping these institutions alive in public discourse. Read More
Digital Art Finds A Purpose-Built Platform In Rhizome and Hyundai’s Partnership
World on a Wire features digital works by 11 global artists who are employing advanced tech in their practices. Read More
Universal Studios Beijing To Boost Its Cultural Offerings With Gaming IP
The upcoming attraction's partnership with Tencent demonstrates the growing status and brand power of popular games. Read More
How The Met Engaged Chinese Consumers In 2020 Through Cultural Collaborations
Throughout the year, the museum unveiled a series of partnerships with a diverse array of brands. Read More
ART021 And NET-A-PORTER Team Up To Spotlight Emerging Chinese Female Artists
The socially conscious art initiative aims to connect with China's growing base of savvy cultural consumers. Read More
David Guetta Livestreams New Year’s Eve DJ Set From the Louvre
Accompanying the performance was a state-of-the-art light show that illuminated the Parisian landmark. Read More
Why China’s Culture of Brand Collaborations Matters
In “How Collaborations Are Defining Experiences in China," Jing Group and TONG will explore the game-changing power of brand partnerships. Read More
DHL and Van Gogh Museum Partner For a Unique Shopping Experience
The partnership promises to deliver Van Gogh goods to doorsteps worldwide, swiftly and sustainably. Read More
