Cultural Collaborations
Three Powerful Luxury x Artist Collaborations From 2020
Artist collaborations equate a luxury brand with high-end interests is an effective tool to strength brand equity. Here, we look at three recent collaborations in China. Read More
The Keys To A Successful Crossover Collaboration
Quirky collaborations are all the rage in China, but how are they launched and which products are a hit? Read More
Asian Megastar Jay Chou Embarks On An Artistic Journey
In the unusual year of 2020, Asian megastar Jay Chou is exploring new possibilities for fine art with the conceptual artist Xu Bing. Read More
Louvre Joins Forces with Alibaba to Bring Great Works of Art to Chinese Consumers
The world’s largest art museum has inked a deal with Alibaba Group to bring art-inspired products to Chinese consumers. Read More
How Chinese Museums Create Identity through Cultural Products
How can museums create thoughtful products with cultural value? Hylink’s Wang Xuesong offers thoughts on China’s latest IP trend. Read More
Shanghai Museum Taps K-Pop Star for Impressionism Exhibit
Bund One Art Museum has worked with Musée Marmottan Monet to host one of China’s first collaborative international exhibitions in 2020. Read More
The Cultural Collaborations That Define China’s Top Water Bottler
Nongfu Spring made a giant splash on Hong Kong’s stock market, it’s cultural partnerships have been key to growth for two decades. Read More
Farfetch Brings China Cultural Experiences With Curated Galleries
The Shanghai pop-up is a model the e-commerce platform will repeat across Asia. It’s offering consumers the cultural connections they crave. Read More
How European Museums Benefit From China Partnerships
When it comes to overseas partnerships, few markets are more appealing than China. We break down the European museums with established Mainland collaborations. Read More
Prada’s Shanghai Pop Up Fuses Art And Luxury
In the world of luxury, exclusivity typically means big price tags, but for Prada Mode Shanghai it’s all about creating experiences money can’t buy. Read More
