Cultural Collaborations
Behind Perfect Diary’s Winning Cultural Collaboration Strategy
At the heart of the brand's success story lies a trove of savvy partnerships that have raised its profile and won the affections of young consumers. Read More
Three Powerful Luxury x Artist Collaborations From 2020
Artist collaborations equate a luxury brand with high-end interests is an effective tool to strength brand equity. Here, we look at three recent collaborations in China. Read More
What’s Next for Museum Partnerships: Insights from Museum 2050 Participants
Two Museum 2050 participants, Brendan Ciecko and zzyw, discuss the state and future of museum partnerships. Read More
The Keys to a Successful Crossover Collaboration
Quirky collaborations are all the rage in China, but how are they launched and which products are a hit? Read More
Why Collaborate? Asks Museum 2050 at its Annual Symposium
Each year, the China-based event tackles a pressing question facing the cultural sector through a series of speeches, panels, and workshops. Read More
Louvre Joins Forces with Alibaba to Bring Great Works of Art to Chinese Consumers
The world’s largest art museum has inked a deal with Alibaba Group to bring art-inspired products to Chinese consumers. Read More
How Chinese Museums Create Identity through Cultural Products
How can museums create thoughtful products with cultural value? Hylink’s Wang Xuesong offers thoughts on China’s latest IP trend. Read More
Bottle Rockets: Hennessey Live Streams a Firework Odyssey
In a 15-minute event broadcast on Tencent and YouTube, the Chinese firework master connected the French brand to China in an intimate performance. Read More
UCCA Lab X Baidu Partnership Creates Immersive Installation
Immersive exhibitions have huge appeal with young Chinese audiences, as Beijing’s UCCA Center for Contemporary Art well knows. Read More
V&A Collaborates with HTC for Alice in Wonderland VR Experience
After postponing the show until 2021, the London institution is previewing a specially created virtual reality (VR) experience. Read More
