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Cultural Collaborations

  • Farfetch Brings China Cultural Experiences with Curated Galleries

    Yaling Jiang  |   Share
    The Shanghai pop-up is a model the e-commerce platform will repeat across Asia. It’s offering consumers the cultural connections they crave. Read More
  • How European Museums Benefit from China Partnerships

    Richard Whiddington and Jiayi Li  |   Share
    When it comes to overseas partnerships, few markets are more appealing than China. We break down the European museums with established Mainland collaborations. Read More
  • Prada’s Shanghai Pop Up Fuses Art and Luxury

    Richard Whiddington  |   Share
    In the world of luxury, exclusivity typically means big price tags, but for Prada Mode Shanghai it’s all about creating experiences money can’t buy. Read More
  • The Chinese Toy Giant with Art World Designs

    Richard Whiddington  |   Share
    POP MART aspires to become China's Disney. Its Overseas Marketing Director discusses how understanding the cultural tastes of Chinese millennials could be the key. Read More
  • Tencent’s QQ Turns Dunhuang’s Murals Into Virtual Reality Fashion

    Benjamin Guggenheim  |   Share
    Tencent and Dunhuang Research Institute deepened collaboration to promote Chinese cultural heritage with a VR game. Read More
  • Relic to Replica: Can Blind Boxes Connect Chinese Museums with Millennials?

    Richard Whiddington  |   Share
    Selling collectable figurines in opaque boxes has become a multibillion dollar industry in China. It's a trend museums are leaning into. Read More
  • The Met Rolls Out Global Licensing Plan

    Richard Whiddington  |   Share
    The museum is licensing its intellectual property and will begin creating cross-over products — it's a path the museum has pursued in China since 2018. Read More
  • British Museum Pops Up in Shanghai

    Richard Whiddington  |   Share
    The London institution has brought Ancient Egypt to an upscale art mall with a pop up that taps into Gen Z trends. Read More
  • Money Streams: British Museum and Fliggy’s Latest Partnership

    Jiayi Li  |   Share
    Fliggy hosted 30,000 travel live streams in 2019. Now, it's expanding global presence by taking users inside Europe's most famous attractions. Read More
  • Beyond the Gift Shop: Keys to Product Licensing Strategy

    Jing Travel  |   Share
    At a moment of financial strain, cultural attractions must probe alternate revenue streams, the V&A, a pioneer in product licensing, has valuable lessons. Read More
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