Cultural Collaborations
‘Tis The Season For Museum IP Partnerships And Brand Collaborations
The recent swell of museum and brand team-ups bears out the increasing popularity and bankability of the IP model. Read More
“The New And Unconventional” Are Driving X Museum And Polestar’s Collaboration
Michael Xufu Huang discusses how this latest partnership fuels the Beijing museum's mission to platform China's emerging artists. Read More
The British Museum’s Latest Art Toy Play: Alice In Wonderland Blind Boxes
In partnership with Bluepiper Studio, the crowdfunded project leverages the museum's IP and China's ongoing blind box craze. Read More
Which Museums Won Over The Brand Collaboration Landscape In 2021?
The Brand & Lifestyle Licensing Awards 2021 saw a number of museums earn honors for collaborative and licensed goods. Read More
teamLab Lands In Shenzhen, Outfitting C Future City With Four Public Installations
The partnership between the collective and Shenzhen mall bears out the cultural-retail model that's proven successful in China. Read More
SFMOMA And The North Face Team Up To Build The Brand’s First Digital Archive
Set to be unveiled at SFMOMA in 2022, the digital archive is being assembled through crowdsourcing and audience participation. Read More
Bulgari Unveils A Multi-Sensory AI Installation, Soon To Be Minted As A NFT
Created by artist Refik Anadol, "Serpenti Metamorphosis" is the first AI-driven work to be presented by a luxury brand. Read More
Samsung And Louvre Partner To Deliver Masterpieces To Audiences’ Homes
The Louvre is the latest museum to join Samsung's Art Store, enabling audiences to view and display its collection on their walls. Read More
How Cultural Institutions Are Capturing China’s Mid-Autumn Festival Opportunity
The upcoming holiday is seeing Western museums collaborating with local partners to whet the appetite of Chinese consumers. Read More
MFA Boston’s IP Set To Go Global In Its Partnership With Artistory
Following its partnership with Alfilo Brands, this latest deal will see the museum replicating its winning IP strategy globally. Read More
