Cultural Collaborations
Prada’s Shanghai Pop Up Fuses Art and Luxury
In the world of luxury, exclusivity typically means big price tags, but for Prada Mode Shanghai it’s all about creating experiences money can’t buy. Read More
The Chinese Toy Giant with Art World Designs
POP MART aspires to become China's Disney. Its Overseas Marketing Director discusses how understanding the cultural tastes of Chinese millennials could be the key. Read More
Tencent’s QQ Turns Dunhuang’s Murals Into Virtual Reality Fashion
Tencent and Dunhuang Research Institute deepened collaboration to promote Chinese cultural heritage with a VR game. Read More
Relic to Replica: Can Blind Boxes Connect Chinese Museums with Millennials?
Selling collectable figurines in opaque boxes has become a multibillion dollar industry in China. It's a trend museums are leaning into. Read More
The Met Rolls Out Global Licensing Plan
The museum is licensing its intellectual property and will begin creating cross-over products — it's a path the museum has pursued in China since 2018. Read More
British Museum Pops Up in Shanghai
The London institution has brought Ancient Egypt to an upscale art mall with a pop up that taps into Gen Z trends. Read More
Money Streams: British Museum and Fliggy’s Latest Partnership
Fliggy hosted 30,000 travel live streams in 2019. Now, it's expanding global presence by taking users inside Europe's most famous attractions. Read More
Beyond the Gift Shop: Keys to Product Licensing Strategy
At a moment of financial strain, cultural attractions must probe alternate revenue streams, the V&A, a pioneer in product licensing, has valuable lessons. Read More
