Cultural Collaborations
Behind ARTiSTORY And Dunhuang Inspiration’s Project To Animate Cultural Heritage
The IP-focused partnership will soon release the Dunhuang Trading Card Game, featuring AR and advanced printing technologies. Read More
JCC Year in Review: On The Collaboration And Partnership Front
Our survey of 2021's key collaborations highlights how partnerships helped museums build on their brands and missions. Read More
Netflix’s Red Notice Lands Its Own Google Arts & Culture Pocket Gallery
Netflix's team-up with Google Arts & Culture for its latest production signals the streamer's unflagging cultural ambitions. Read More
Museum Of Science And Roblox Team Up For A Mars-Bound Virtual Experience
Set to launch in 2022, the immersive and interactive experience is aimed at deepening STEM learning among young audiences. Read More
The Prado Museum Enters China — Via A Metro Station Pop-Up In Shanghai
The pop-up exhibition, accompanied by a WeChat Mini Program, is aimed at strengthening ties with Chinese audiences. Read More
POP MART’s Keith Haring Edition Signals Its Global Art IP Ambitions
Realized in partnership with Artestar, the range combines Haring's vivid motifs with POP MART's bestselling Space Molly figurine. Read More
The Winners Of Tmall’s Double 11 Festival? Museums’ Cultural Products
This year's shopping event saw 100 participating museums and sales of IP products growing by 400 percent year-on-year. Read More
Inside Louvre Abu Dhabi And Richard Mille’s Collaborative Bid To Boost UAE Talent
As part of a joint "dedication to support the arts," the partnership will award an emerging artist the annual Richard Mille Art Prize. Read More
How Cultural IP Is Transforming The Museum Sector
Following a year of lost revenue and footfall, the cultural sector is waking up to the opportunities presented by licensing deals. Read More
‘Tis The Season For Museum IP Partnerships And Brand Collaborations
The recent swell of museum and brand team-ups bears out the increasing popularity and bankability of the IP model. Read More
