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  • Behind ARTiSTORY And Dunhuang Inspiration’s Project To Animate Cultural Heritage

    Min Chen and Yifan Liu  |   Share
    The IP-focused partnership will soon release the Dunhuang Trading Card Game, featuring AR and advanced printing technologies. Read More
  • JCC Year in Review: On The Collaboration And Partnership Front

    Jing Culture & Commerce  |   Share
    Our survey of 2021's key collaborations highlights how partnerships helped museums build on their brands and missions. Read More
  • Netflix’s Red Notice Lands Its Own Google Arts & Culture Pocket Gallery

    Min Chen  |   Share
    Netflix's team-up with Google Arts & Culture for its latest production signals the streamer's unflagging cultural ambitions. Read More
  • Museum Of Science And Roblox Team Up For A Mars-Bound Virtual Experience

    Fei Lu  |   Share
    Set to launch in 2022, the immersive and interactive experience is aimed at deepening STEM learning among young audiences. Read More
  • The Prado Museum Enters China — Via A Metro Station Pop-Up In Shanghai

    Richard Whiddington  |   Share
    The pop-up exhibition, accompanied by a WeChat Mini Program, is aimed at strengthening ties with Chinese audiences. Read More
  • POP MART’s Keith Haring Edition Signals Its Global Art IP Ambitions

    Richard Whiddington  |   Share
    Realized in partnership with Artestar, the range combines Haring's vivid motifs with POP MART's bestselling Space Molly figurine. Read More
  • The Winners Of Tmall’s Double 11 Festival? Museums’ Cultural Products

    Yifan Liu  |   Share
    This year's shopping event saw 100 participating museums and sales of IP products growing by 400 percent year-on-year. Read More
  • Inside Louvre Abu Dhabi And Richard Mille’s Collaborative Bid To Boost UAE Talent

    Sadie Bargeron  |   Share
    As part of a joint "dedication to support the arts," the partnership will award an emerging artist the annual Richard Mille Art Prize. Read More
  • How Cultural IP Is Transforming The Museum Sector

    Yizan He  |   Share
    Following a year of lost revenue and footfall, the cultural sector is waking up to the opportunities presented by licensing deals. Read More
  • ‘Tis The Season For Museum IP Partnerships And Brand Collaborations

    Richard Whiddington  |   Share
    The recent swell of museum and brand team-ups bears out the increasing popularity and bankability of the IP model. Read More
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