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IP Partnerships

  • The Chinese Toy Giant With Art World Designs

    Richard Whiddington  |   Share
    POP MART aspires to become China's Disney. Its Overseas Marketing Director discusses how understanding the cultural tastes of Chinese millennials could be the key. Read More
  • Relic to Replica: Can Blind Boxes Connect Chinese Museums with Millennials?

    Richard Whiddington  |   Share
    Selling collectible figurines in opaque boxes has become a multibillion dollar industry in China. It's a trend museums are leaning into. Read More
  • British Museum Pops Up In Shanghai

    Richard Whiddington  |   Share
    The London institution has brought Ancient Egypt to an upscale art mall with a pop up that taps into Gen Z trends. Read More
  • Money Streams: British Museum And Fliggy’s Latest Partnership

    Jiayi Li  |   Share
    Fliggy hosted 30,000 travel live streams in 2019. Now, it's expanding global presence by taking users inside Europe's most famous attractions. Read More
  • Brand Impressions: Van Gogh Museum Partnership Signals China Push

    Richard Whiddington  |   Share
    The Van Gogh Museum has switched its China-licencing partner, expect a ramp up in branding initiatives beckons. Read More
  • Essential Strategies for Cultural Branding in China

    Richard Whiddington  |   Share
    London's National Gallery is brand building in China through pop-ups, e-commerce sales, and meeting young art lovers where they are; online. Read More
  • The Met Goes Fox Hunting In China

    Jing Travel  |   Share
    The New York museum has teamed up with popular Chinese website Zhihu, China's Quora, to launch a range of collaborative products. Read More
  • How Oreo And The Palace Museum Won Hearts In China

    Richard Whiddington  |   Share
    Oreo gained 260,000 additional followers on its flagship Tmall store following its Forbidden City collaboration. Read More
  • Louvre Channels Iconic Works With Perfume Collaboration

    Richard Whiddington  |   Share
    The Louvre has collaborated with famous perfumery, Buly, to create eight unique fragrances to be sold in a museum pop-up shop. Read More
  • How Chinese Museums Are Rethinking Gift Shops — And Winning

    Richard Whiddington  |   Share
    Gift shops at museums are using products inspired by China’s cultural history to reach China’s young and increasingly culturally-driven online shoppers. Read More
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