IP Partnerships
The Chinese Toy Giant With Art World Designs
POP MART aspires to become China's Disney. Its Overseas Marketing Director discusses how understanding the cultural tastes of Chinese millennials could be the key. Read More
Relic to Replica: Can Blind Boxes Connect Chinese Museums with Millennials?
Selling collectible figurines in opaque boxes has become a multibillion dollar industry in China. It's a trend museums are leaning into. Read More
British Museum Pops Up In Shanghai
The London institution has brought Ancient Egypt to an upscale art mall with a pop up that taps into Gen Z trends. Read More
Money Streams: British Museum And Fliggy’s Latest Partnership
Fliggy hosted 30,000 travel live streams in 2019. Now, it's expanding global presence by taking users inside Europe's most famous attractions. Read More
Brand Impressions: Van Gogh Museum Partnership Signals China Push
The Van Gogh Museum has switched its China-licencing partner, expect a ramp up in branding initiatives beckons. Read More
Essential Strategies for Cultural Branding in China
London's National Gallery is brand building in China through pop-ups, e-commerce sales, and meeting young art lovers where they are; online. Read More
The Met Goes Fox Hunting In China
The New York museum has teamed up with popular Chinese website Zhihu, China's Quora, to launch a range of collaborative products. Read More
How Oreo And The Palace Museum Won Hearts In China
Oreo gained 260,000 additional followers on its flagship Tmall store following its Forbidden City collaboration. Read More
Louvre Channels Iconic Works With Perfume Collaboration
The Louvre has collaborated with famous perfumery, Buly, to create eight unique fragrances to be sold in a museum pop-up shop. Read More
How Chinese Museums Are Rethinking Gift Shops — And Winning
Gift shops at museums are using products inspired by China’s cultural history to reach China’s young and increasingly culturally-driven online shoppers. Read More
