IP Partnerships
Louvre Channels Iconic Works With Perfume Collaboration
The Louvre has collaborated with famous perfumery, Buly, to create eight unique fragrances to be sold in a museum pop-up shop. Read More
How Chinese Museums Are Rethinking Gift Shops — And Winning
Gift shops at museums are using products inspired by China’s cultural history to reach China’s young and increasingly culturally-driven online shoppers. Read More
Taobao Bets Big On Creating Cultural Products For Museums
Taobao is pitching itself as the number one resource for museums hoping to capitalize on the booming demand for branded cultural products. Read More
The Met Gala Got More Than 170 Million Views in Less Than 48 Hours. Here’s How.
For this year’s Met Gala, an event that has never wanted for exposure, the Met decided to harness the vast power of the Chinese video-sharing app Douyin, aka TikTok outside of China, to the tune of 170 million views in 48 hours. Read More
