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Category

IP Partnerships

  • Samsung And Louvre Partner To Deliver Masterpieces To Audiences’ Homes

    Richard Whiddington  |   Share
    The Louvre is the latest museum to join Samsung's Art Store, enabling audiences to view and display its collection on their walls. Read More
  • How Cultural Institutions Are Capturing China’s Mid-Autumn Festival Opportunity

    Wenzhuo Wu  |   Share
    The upcoming holiday is seeing Western museums collaborating with local partners to whet the appetite of Chinese consumers. Read More
  • MFA Boston’s IP Set To Go Global In Its Partnership With Artistory

    Richard Whiddington  |   Share
    Following its partnership with Alfilo Brands, this latest deal will see the museum replicating its winning IP strategy globally. Read More
  • Is The Age Of The Blockbuster Exhibition Over? Not For Tom Zaller

    Richard Whiddington  |   Share
    On the eve of Harry Potter: The Exhibition, the President and CEO of Imagine Exhibitions talks the present and future of IP exhibitions. Read More
  • Pokémon And Its Powerhouse IP Launch A Tour Of Japan’s Museums

    Fei Lu  |   Share
    A paleontology-minded exhibition, the Pokémon Fossil Museum represents the franchise's continued push into museum territory. Read More
  • With A Tencent Partnership, Sanxingdui Museum Goes All In On Its Cultural IP

    Richard Whiddington  |   Share
    The Chinese museum is set to expand its IP into gaming, music, and e-literature, with help from the technology giant. Read More
  • How Wenchuang Won Out This Labor Day Holiday

    Richard Whiddington  |   Share
    Over the four-day vacation, Chinese destinations launched cultural products, in time for the mass return of visitors eager to "check in." Read More
  • Taipei’s National Palace Museum Takes IP Licensing Leap

    Richard Whiddington  |   Share
    The institution has inked an agreement with cultural IP specialist Artistory, with plans for a 2022 launch. Read More
  • British Museum And Hello Kitty’s Egyptian Adventure Hits Suzhou

    Richard Whiddington  |   Share
    Part of the museum's team-up with Sanrio's most popular IP, the "Egyptian Adventure Pop-Up Store" is currently touring East China. Read More
  • Scienjoy And The Great Wall of China Embark On Digitally Driven IP Partnership

    Richard Whiddington  |   Share
    The Great Wall of China is actively pursuing the multimillion-dollar, fast-growing wenchuang trend. Read More
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