IP Partnerships
Which Museums Won Over The Brand Collaboration Landscape In 2021?
The Brand & Lifestyle Licensing Awards 2021 saw a number of museums earn honors for collaborative and licensed goods. Read More
Samsung And Louvre Partner To Deliver Masterpieces To Audiences’ Homes
The Louvre is the latest museum to join Samsung's Art Store, enabling audiences to view and display its collection on their walls. Read More
How Cultural Institutions Are Capturing China’s Mid-Autumn Festival Opportunity
The upcoming holiday is seeing Western museums collaborating with local partners to whet the appetite of Chinese consumers. Read More
MFA Boston’s IP Set To Go Global In Its Partnership With Artistory
Following its partnership with Alfilo Brands, this latest deal will see the museum replicating its winning IP strategy globally. Read More
Is The Age Of The Blockbuster Exhibition Over? Not For Tom Zaller
On the eve of Harry Potter: The Exhibition, the President and CEO of Imagine Exhibitions talks the present and future of IP exhibitions. Read More
Pokémon And Its Powerhouse IP Launch A Tour Of Japan’s Museums
A paleontology-minded exhibition, the Pokémon Fossil Museum represents the franchise's continued push into museum territory. Read More
With A Tencent Partnership, Sanxingdui Museum Goes All In On Its Cultural IP
The Chinese museum is set to expand its IP into gaming, music, and e-literature, with help from the technology giant. Read More
How Wenchuang Won Out This Labor Day Holiday
Over the four-day vacation, Chinese destinations launched cultural products, in time for the mass return of visitors eager to "check in." Read More
Taipei’s National Palace Museum Takes IP Licensing Leap
The institution has inked an agreement with cultural IP specialist Artistory, with plans for a 2022 launch. Read More
British Museum And Hello Kitty’s Egyptian Adventure Hits Suzhou
Part of the museum's team-up with Sanrio's most popular IP, the "Egyptian Adventure Pop-Up Store" is currently touring East China. Read More
