IP Partnerships
V&A Museum Lines Up China Tour For Its Bags: Inside Out Exhibition
Besides bolstering the museum's presence in China, the traveling exhibition taps the country's cultural appetite and luxury market. Read More
ARTiSTORY Taps Living Artists For Its Next IP Project With Dunhuang Inspiration
As part of its new program, the licensing company is leveraging the popularity of today's artists to advance Dunhuang's IP globally. Read More
Behind ARTiSTORY And Dunhuang Inspiration’s Project To Animate Cultural Heritage
The IP-focused partnership will soon release the Dunhuang Trading Card Game, featuring AR and advanced printing technologies. Read More
JCC Year in Review: On The Collaboration And Partnership Front
Our survey of 2021's key collaborations highlights how partnerships helped museums build on their brands and missions. Read More
Netflix’s Red Notice Lands Its Own Google Arts & Culture Pocket Gallery
Netflix's team-up with Google Arts & Culture for its latest production signals the streamer's unflagging cultural ambitions. Read More
POP MART’s Keith Haring Edition Signals Its Global Art IP Ambitions
Realized in partnership with Artestar, the range combines Haring's vivid motifs with POP MART's bestselling Space Molly figurine. Read More
The Winners Of Tmall’s Double 11 Festival? Museums’ Cultural Products
This year's shopping event saw 100 participating museums and sales of IP products growing by 400 percent year-on-year. Read More
How Cultural IP Is Transforming The Museum Sector
Following a year of lost revenue and footfall, the cultural sector is waking up to the opportunities presented by licensing deals. Read More
The British Museum’s Latest Art Toy Play: Alice In Wonderland Blind Boxes
In partnership with Bluepiper Studio, the crowdfunded project leverages the museum's IP and China's ongoing blind box craze. Read More
Which Museums Won Over The Brand Collaboration Landscape In 2021?
The Brand & Lifestyle Licensing Awards 2021 saw a number of museums earn honors for collaborative and licensed goods. Read More
