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Category

IP Partnerships

  • V&A Museum Lines Up China Tour For Its Bags: Inside Out Exhibition

    Fei Lu  |   Share
    Besides bolstering the museum's presence in China, the traveling exhibition taps the country's cultural appetite and luxury market. Read More
  • ARTiSTORY Taps Living Artists For Its Next IP Project With Dunhuang Inspiration

    Fei Lu  |   Share
    As part of its new program, the licensing company is leveraging the popularity of today's artists to advance Dunhuang's IP globally. Read More
  • Behind ARTiSTORY And Dunhuang Inspiration’s Project To Animate Cultural Heritage

    Min Chen and Yifan Liu  |   Share
    The IP-focused partnership will soon release the Dunhuang Trading Card Game, featuring AR and advanced printing technologies. Read More
  • JCC Year in Review: On The Collaboration And Partnership Front

    Jing Culture & Commerce  |   Share
    Our survey of 2021's key collaborations highlights how partnerships helped museums build on their brands and missions. Read More
  • Netflix’s Red Notice Lands Its Own Google Arts & Culture Pocket Gallery

    Min Chen  |   Share
    Netflix's team-up with Google Arts & Culture for its latest production signals the streamer's unflagging cultural ambitions. Read More
  • POP MART’s Keith Haring Edition Signals Its Global Art IP Ambitions

    Richard Whiddington  |   Share
    Realized in partnership with Artestar, the range combines Haring's vivid motifs with POP MART's bestselling Space Molly figurine. Read More
  • The Winners Of Tmall’s Double 11 Festival? Museums’ Cultural Products

    Yifan Liu  |   Share
    This year's shopping event saw 100 participating museums and sales of IP products growing by 400 percent year-on-year. Read More
  • How Cultural IP Is Transforming The Museum Sector

    Yizan He  |   Share
    Following a year of lost revenue and footfall, the cultural sector is waking up to the opportunities presented by licensing deals. Read More
  • The British Museum’s Latest Art Toy Play: Alice In Wonderland Blind Boxes

    Yifan Liu  |   Share
    In partnership with Bluepiper Studio, the crowdfunded project leverages the museum's IP and China's ongoing blind box craze. Read More
  • Which Museums Won Over The Brand Collaboration Landscape In 2021?

    Richard Whiddington  |   Share
    The Brand & Lifestyle Licensing Awards 2021 saw a number of museums earn honors for collaborative and licensed goods. Read More
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