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Cultural Collaborations

  • Inside the Centre Pompidou and Fliggy’s Livestream Partnership

    Min Chen  |   Share
    The institution's first livestream event, co-hosted by Fliggy, forms a key piece of its China-facing strategy. Read More
  • London’s Natural History Museum Debuts a Livestream Tour on Fliggy

    Richard Whiddington  |   Share
    The latest cultural institution to partner with Fliggy, the museum offered an interactive tour of its vast holdings to some 100,000 viewers. Read More
  • Why China’s Culture of Brand Collaborations Matters

    Jing Culture & Commerce  |   Share
    In “How Collaborations Are Defining Experiences in China," Jing Group and TONG will explore the game-changing power of brand partnerships. Read More
  • DHL and Van Gogh Museum Partner For a Unique Shopping Experience

    Richard Whiddington  |   Share
    The partnership promises to deliver the full complement of Van Gogh goods to doorsteps worldwide, swiftly and sustainably. Read More
  • Valentino Hosts Landmark Show at MoCA Shanghai

    Yaling Jiang  |   Share
    Valentino's interactive RE-SIGNIFY exhibition was an experiential outing that presented new ways to connect and engage with visitors. Read More
  • Four Key Fashion and Museum Collaborations in 2020

    Sadie Bargeron  |   Share
    2020 has been a breakout year for fashion and museum collaborations. Here, we break down four successful examples. Read More
  • Jing Culture & Commerce’s Top 10 Articles of 2020

    Jing Culture & Commerce  |   Share
    As a publication focused on the intersection of art, culture, and technology, we’ve covered the digital pivot undertaken by cultural institutions and more in 2020. Read More
  • Behind Perfect Diary’s Winning Cultural Collaboration Strategy

    Richard Whiddington  |   Share
    At the heart of the brand's success story lies a trove of savvy partnerships that have raised its profile and won the affections of young consumers. Read More
  • Three Powerful Luxury x Artist Collaborations From 2020

    Yaling Jiang  |   Share
    Artist collaborations equate a luxury brand with high-end interests is an effective tool to strength brand equity. Here, we look at three recent collaborations in China. Read More
  • What’s Next for Museum Partnerships: Insights from Museum 2050 Participants

    Richard Whiddington  |   Share
    Two Museum 2050 participants, Brendan Ciecko and zzyw, discuss the state and future of museum partnerships. Read More
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