Cultural Collaborations
Universal Studios Beijing To Boost Its Cultural Offerings With Gaming IP
The upcoming attraction's partnership with Tencent demonstrates the growing status and brand power of popular games. Read More
How The Met Engaged Chinese Consumers In 2020 Through Cultural Collaborations
Throughout the year, the museum unveiled a series of partnerships with a diverse array of brands. Read More
ART021 And NET-A-PORTER Team Up To Spotlight Emerging Chinese Female Artists
The socially conscious art initiative aims to connect with China's growing base of savvy cultural consumers. Read More
David Guetta Livestreams New Year’s Eve DJ Set From the Louvre
Accompanying the performance was a state-of-the-art light show that illuminated the Parisian landmark. Read More
Inside the Centre Pompidou and Fliggy’s Livestream Partnership
The institution's first livestream event, co-hosted by Fliggy, forms a key piece of its China-facing strategy. Read More
London’s Natural History Museum Debuts a Livestream Tour on Fliggy
The latest cultural institution to partner with Fliggy, the museum offered an interactive tour of its vast holdings to some 100,000 viewers. Read More
Why China’s Culture of Brand Collaborations Matters
In “How Collaborations Are Defining Experiences in China," Jing Group and TONG will explore the game-changing power of brand partnerships. Read More
DHL and Van Gogh Museum Partner For a Unique Shopping Experience
The partnership promises to deliver Van Gogh goods to doorsteps worldwide, swiftly and sustainably. Read More
Valentino Hosts Landmark Show at MoCA Shanghai
Valentino's interactive RE-SIGNIFY exhibition was an experiential outing that presented new ways to connect and engage with visitors. Read More
Four Key Fashion and Museum Collaborations in 2020
2020 has been a breakout year for fashion and museum collaborations. Here, we break down four successful examples. Read More
