Cultural Collaborations
Inside the Centre Pompidou and Fliggy’s Livestream Partnership
The institution's first livestream event, co-hosted by Fliggy, forms a key piece of its China-facing strategy. Read More
London’s Natural History Museum Debuts a Livestream Tour on Fliggy
The latest cultural institution to partner with Fliggy, the museum offered an interactive tour of its vast holdings to some 100,000 viewers. Read More
Why China’s Culture of Brand Collaborations Matters
In “How Collaborations Are Defining Experiences in China," Jing Group and TONG will explore the game-changing power of brand partnerships. Read More
DHL and Van Gogh Museum Partner For a Unique Shopping Experience
The partnership promises to deliver the full complement of Van Gogh goods to doorsteps worldwide, swiftly and sustainably. Read More
Valentino Hosts Landmark Show at MoCA Shanghai
Valentino's interactive RE-SIGNIFY exhibition was an experiential outing that presented new ways to connect and engage with visitors. Read More
Four Key Fashion and Museum Collaborations in 2020
2020 has been a breakout year for fashion and museum collaborations. Here, we break down four successful examples. Read More
Jing Culture & Commerce’s Top 10 Articles of 2020
As a publication focused on the intersection of art, culture, and technology, we’ve covered the digital pivot undertaken by cultural institutions and more in 2020. Read More
Behind Perfect Diary’s Winning Cultural Collaboration Strategy
At the heart of the brand's success story lies a trove of savvy partnerships that have raised its profile and won the affections of young consumers. Read More
Three Powerful Luxury x Artist Collaborations From 2020
Artist collaborations equate a luxury brand with high-end interests is an effective tool to strength brand equity. Here, we look at three recent collaborations in China. Read More
What’s Next for Museum Partnerships: Insights from Museum 2050 Participants
Two Museum 2050 participants, Brendan Ciecko and zzyw, discuss the state and future of museum partnerships. Read More
