Cultural Collaborations
Which Museums Won Over The Brand Collaboration Landscape In 2021?
The Brand & Lifestyle Licensing Awards 2021 saw a number of museums earn honors for collaborative and licensed goods. Read More
teamLab Lands In Shenzhen, Outfitting C Future City With Four Public Installations
The partnership between the collective and Shenzhen mall bears out the cultural-retail model that's proven successful in China. Read More
SFMOMA And The North Face Team Up To Build The Brand’s First Digital Archive
Set to be unveiled at SFMOMA in 2022, the digital archive is being assembled through crowdsourcing and audience participation. Read More
Bulgari Unveils A Multi-Sensory AI Installation, Soon To Be Minted As A NFT
Created by artist Refik Anadol, "Serpenti Metamorphosis" is the first AI-driven work to be presented by a luxury brand. Read More
Samsung And Louvre Partner To Deliver Masterpieces To Audiences’ Homes
The Louvre is the latest museum to join Samsung's Art Store, enabling audiences to view and display its collection on their walls. Read More
How Cultural Institutions Are Capturing China’s Mid-Autumn Festival Opportunity
The upcoming holiday is seeing Western museums collaborating with local partners to whet the appetite of Chinese consumers. Read More
MFA Boston’s IP Set To Go Global In Its Partnership With Artistory
Following its partnership with Alfilo Brands, this latest deal will see the museum replicating its winning IP strategy globally. Read More
Is The Age Of The Blockbuster Exhibition Over? Not For Tom Zaller
On the eve of Harry Potter: The Exhibition, the President and CEO of Imagine Exhibitions talks the present and future of IP exhibitions. Read More
Pokémon And Its Powerhouse IP Launch A Tour Of Japan’s Museums
A paleontology-minded exhibition, the Pokémon Fossil Museum represents the franchise's continued push into museum territory. Read More
Culture Is The Exchange At LACMA And Yuz’s First Collaborative US Exhibition
The show addresses "how Chinese artists have reflected upon the impact of outside industries and politics on China,” says LACMA. Read More
