Commerce
Decoded: Chinese Mobile Payment Platforms for Cultural Destinations | Part One
Mobile payments are at the heart of China’s digital revolution. It’s not just major brands and small businesses benefiting, cultural institutions have also adapted. Read More
Six Ways Museums Can Generate Revenue Through Digital Content And Virtual Experiences | Part Two
Museums have suffered serious financial losses during the pandemic. Can digital innovation and virtual programing help them to generate revenue and navigate through the crisis? Read More
Six Ways Museums Can Generate Revenue Through Digital Content And Virtual Experiences | Part One
Museums have suffered serious financial losses during the pandemic. Can digital innovation and virtual programing help them to generate revenue and navigate through the crisis? Read More
How Mixing Art And Retail Can Work In China (And How It Can’t)
In China’s retail scene, art and curation have the ability to tap into Gen-Z shoppers, and they could be remedies for brands and retailers after COVID-19. Read More
The Met Rolls Out Global Licensing Plan
The museum is licensing its intellectual property and will begin creating cross-over products — it's a path the museum has pursued in China since 2018. Read More
British Museum Pops Up In Shanghai
The London institution has brought Ancient Egypt to an upscale art mall with a pop up that taps into Gen Z trends. Read More
Money Streams: British Museum And Fliggy’s Latest Partnership
Fliggy hosted 30,000 travel live streams in 2019. Now, it's expanding global presence by taking users inside Europe's most famous attractions. Read More
Livestreaming Pushes 618 Shopping Festival To Record Sales
China’s first major shopping extravaganza of the post-coronavirus period showed that consumption is well on its way to recovery. Read More
Beyond the Gift Shop: Keys to Product Licensing Strategy
At a moment of financial strain, cultural attractions must probe alternate revenue streams, the V&A, a pioneer in product licensing, has valuable lessons. Read More
Essential Strategies for Cultural Branding in China
London's National Gallery is brand building in China through pop-ups, e-commerce sales, and meeting young art lovers where they are; online. Read More
