Commerce
Pokémon And Its Powerhouse IP Launch A Tour Of Japan’s Museums
A paleontology-minded exhibition, the Pokémon Fossil Museum represents the franchise's continued push into museum territory. Read More
Who’s Sponsoring The 2021 Met Gala? No Surprise, It’s Instagram
With the partnership, the social media platform, "a home for fashion," is securing its standing in the cultural sphere. Read More
With TOPTOY, MINISO Makes A Bid For The Art Toy Space
Will the retailer's ambitious new sub-brand, which features its original IP, win it a lucrative share of the art toy market? Read More
Netflix Enters The E-Commerce Space, Its Considerable IP In Tow
With the launch of Netflix.shop, the streamer is showing a willingness to grow the parameters of its IP in multiple directions. Read More
The Next Move In Virtual Programming: Monetization
It's still early days for digital revenue streams, but half of the respondents in Cuseum's latest survey list monetization as a priority in 2021. Read More
Just How Much Do Virtual Programs Pay?
Cuseum’s new survey assessed the profitability of virtual programming and how they fit in a non-pandemic world. Read More
Show Me The Monet: MFA Boston Debuts Livestream On Kuaishou
On International Museum Day, MFA's four-hour livestream, complete with a cultural product push, reached 8 million viewers on Kuaishou. Read More
Leveling Up Your Membership Program? Take A Leaf From Netflix
Freestyle's membership report reveals how consumers are thinking about cultural memberships after a year of disruption. Read More
Museums, It’s Time To Up Your Merchandise Game, Says Rome Pays Off
"You’re creating products that are really for super fans of an artist," says the lifestyle brand's CEO Christina Burns. Read More
Bitcoin Accepted Here: In A Major First, Sotheby’s Welcomes Cryptocurrency
The move, says Sotheby's Stefan Pepe, aims to attract "new collectors from the world of crypto." Read More
