Licensing & E-Commerce
Beyond the Gift Shop: Keys to Product Licensing Strategy
At a moment of financial strain, cultural attractions must probe alternate revenue streams, the V&A, a pioneer in product licensing, has valuable lessons. Read More
Essential Strategies for Cultural Branding in China
London's National Gallery is brand building in China through pop-ups, e-commerce sales, and meeting young art lovers where they are; online. Read More
Hermitage Museum Launches on Tmall
The St. Petersburg attraction hopes to compensate for revenue lost during coronavirus by selling cultural products on China's e-commerce giant. Read More
Pop Smart — Chicago, Warhol, And China
For the largest Andy Warhol retrospective in 30 years, the Chicago museum is using a KOL, social media, and gift shop goodies to draw Chinese tourists. Read More
The British Museum Drops On Chinese E-com — Again
The world's oldest public museum made $51 million by selling licensed products in China last year. The launch of a Taobao platform will increase reach and searchability. Read More
MoMA And K11 Join Forces For Hong Kong Store
The Design Store's latest opening at K11 MUSEA will be its largest Asian store to date and signals a turn towards the Chinese market. Read More
The Lipstick Met Museum Designed For China’s Gen Z
The MET has collaborated with young Chinese cosmetic brand Perfect Diary to create a range of limited-edition lipsticks for China's Gen Z. Read More
How Chinese Museums Are Rethinking Gift Shops — And Winning
Gift shops at museums are using products inspired by China’s cultural history to reach China’s young and increasingly culturally-driven online shoppers. Read More
Taobao Bets Big On Creating Cultural Products For Museums
Taobao is pitching itself as the number one resource for museums hoping to capitalize on the booming demand for branded cultural products. Read More
