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Licensing & E-Commerce

  • Beyond the Gift Shop: Keys to Product Licensing Strategy

    Jing Travel  |   Share
    At a moment of financial strain, cultural attractions must probe alternate revenue streams, the V&A, a pioneer in product licensing, has valuable lessons. Read More
  • Essential Strategies for Cultural Branding in China

    Richard Whiddington  |   Share
    London's National Gallery is brand building in China through pop-ups, e-commerce sales, and meeting young art lovers where they are; online. Read More
  • Hermitage Museum Launches on Tmall

    Jing Travel  |   Share
    The St. Petersburg attraction hopes to compensate for revenue lost during coronavirus by selling cultural products on China's e-commerce giant. Read More
  • Pop Smart — Chicago, Warhol, And China

    Richard Whiddington  |   Share
    For the largest Andy Warhol retrospective in 30 years, the Chicago museum is using a KOL, social media, and gift shop goodies to draw Chinese tourists. Read More
  • The British Museum Drops On Chinese E-com — Again

    Richard Whiddington  |   Share
    The world's oldest public museum made $51 million by selling licensed products in China last year. The launch of a Taobao platform will increase reach and searchability. Read More
  • MoMA And K11 Join Forces For Hong Kong Store

    Richard Whiddington  |   Share
    The Design Store's latest opening at K11 MUSEA will be its largest Asian store to date and signals a turn towards the Chinese market. Read More
  • The Lipstick Met Museum Designed For China’s Gen Z

    Richard Whiddington  |   Share
    The MET has collaborated with young Chinese cosmetic brand Perfect Diary to create a range of limited-edition lipsticks for China's Gen Z. Read More
  • How Chinese Museums Are Rethinking Gift Shops — And Winning

    Richard Whiddington  |   Share
    Gift shops at museums are using products inspired by China’s cultural history to reach China’s young and increasingly culturally-driven online shoppers. Read More
  • Taobao Bets Big On Creating Cultural Products For Museums

    Richard Whiddington  |   Share
    Taobao is pitching itself as the number one resource for museums hoping to capitalize on the booming demand for branded cultural products. Read More
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