Licensing & E-Commerce
DHL and Van Gogh Museum Partner For a Unique Shopping Experience
The partnership promises to deliver Van Gogh goods to doorsteps worldwide, swiftly and sustainably. Read More
Museums Exhibit Stepped-Up Licensing Plans
Museums are exhibiting increased interest in licensing as a means for driving revenue at a time when other funding sources are under pressure. Read More
How MoMA Leverages the Classics to Innovate in Licensing
Robin Sayetta of the Museum of Modern Art shares how leading cultural institutions are implementing novel ideas to bring beloved art to the licensing world. Read More
Louvre Joins Forces with Alibaba to Bring Great Works of Art to Chinese Consumers
The world’s largest art museum has inked a deal with Alibaba Group to bring art-inspired products to Chinese consumers. Read More
How Chinese Museums Create Identity through Cultural Products
How can museums create thoughtful products with cultural value? Hylink’s Wang Xuesong offers thoughts on China’s latest IP trend. Read More
How POP MART is Taking Domestic Appeal Global
What’s driving China’s craze for art toys? POP MART’s overseas marketing director discusses the brand’s domestic appeal and global ambitions. Read More
Decoded: Chinese Mobile Payment Platforms for Cultural Destinations | Part One
Mobile payments are at the heart of China’s digital revolution. It’s not just major brands and small businesses benefiting, cultural institutions have also adapted. Read More
How Mixing Art And Retail Can Work In China (And How It Can’t)
In China’s retail scene, art and curation have the ability to tap into Gen-Z shoppers, and they could be remedies for brands and retailers after COVID-19. Read More
The Met Rolls Out Global Licensing Plan
The museum is licensing its intellectual property and will begin creating cross-over products — it's a path the museum has pursued in China since 2018. Read More
British Museum Pops Up In Shanghai
The London institution has brought Ancient Egypt to an upscale art mall with a pop up that taps into Gen Z trends. Read More
