Licensing & E-Commerce
The Winners Of Tmall’s Double 11 Festival? Museums’ Cultural Products
This year's shopping event saw 100 participating museums and sales of IP products growing by 400 percent year-on-year. Read More
How Cultural IP Is Transforming The Museum Sector
Following a year of lost revenue and footfall, the cultural sector is waking up to the opportunities presented by licensing deals. Read More
Netflix Banks On Its Squid Game IP With A Pop-Up Installation In Seoul
The exhibition bears out the streaming giant's continued intentions to expand its IP footprint outside of the digital realm. Read More
Alfilo Brands Opens Museum & More, An IP-Stacked, One-Stop Museum Gift Shop
The Shanghai-based store points to the lucrative power of museum IP and the growing appetite for wenchuang products in China. Read More
Pokémon And Its Powerhouse IP Launch A Tour Of Japan’s Museums
A paleontology-minded exhibition, the Pokémon Fossil Museum represents the franchise's continued push into museum territory. Read More
With TOPTOY, MINISO Makes A Bid For The Art Toy Space
Will the retailer's ambitious new sub-brand, which features its original IP, win it a lucrative share of the art toy market? Read More
Netflix Enters The E-Commerce Space, Its Considerable IP In Tow
With the launch of Netflix.shop, the streamer is showing a willingness to grow the parameters of its IP in multiple directions. Read More
Museums, It’s Time To Up Your Merchandise Game, Says Rome Pays Off
"You’re creating products that are really for super fans of an artist," says the lifestyle brand's CEO Christina Burns. Read More
How POP MART Dominated The Chinese Art Toy Market In 2020
Pop Mart's annual report recorded a strong 2020 despite pandemic disruptions and potential areas of growth in the coming years. Read More
What POP MART’s IPO Signifies For The Art Toy Market
The company’s ability to match uniquely desirable products with a savvy offline sales strategy promises long-term success. Read More
