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Licensing & E-Commerce

  • Netflix Banks On Its Squid Game IP With A Pop-Up Installation In Seoul

    Fei Lu  |   Share
    The exhibition bears out the streaming giant's continued intentions to expand its IP footprint outside of the digital realm. Read More
  • Alfilo Brands Opens Museum & More, An IP-Stacked, One-Stop Museum Gift Shop

    Richard Whiddington  |   Share
    The Shanghai-based store points to the lucrative power of museum IP and the growing appetite for wenchuang products in China. Read More
  • Pokémon And Its Powerhouse IP Launch A Tour Of Japan’s Museums

    Fei Lu  |   Share
    A paleontology-minded exhibition, the Pokémon Fossil Museum represents the franchise's continued push into museum territory. Read More
  • With TOPTOY, MINISO Makes A Bid For The Art Toy Space

    Richard Whiddington  |   Share
    Will the retailer's ambitious new sub-brand, which features its original IP, win it a lucrative share of the art toy market? Read More
  • Netflix Enters The E-Commerce Space, Its Considerable IP In Tow

    Richard Whiddington  |   Share
    With the launch of Netflix.shop, the streamer is showing a willingness to grow the parameters of its IP in multiple directions. Read More
  • Museums, It’s Time To Up Your Merchandise Game, Says Rome Pays Off

    Sadie Bargeron  |   Share
    "You’re creating products that are really for super fans of an artist," says the lifestyle brand's CEO Christina Burns. Read More
  • How POP MART Dominated The Chinese Art Toy Market In 2020

    Richard Whiddington  |   Share
    Pop Mart's annual report recorded a strong 2020 despite pandemic disruptions and potential areas of growth in the coming years. Read More
  • What POP MART’s IPO Signifies For The Art Toy Market

    Richard Whiddington  |   Share
    The company’s ability to match uniquely desirable products with a savvy offline sales strategy promises long-term success.  Read More
  • DHL and Van Gogh Museum Partner For a Unique Shopping Experience

    Richard Whiddington  |   Share
    The partnership promises to deliver Van Gogh goods to doorsteps worldwide, swiftly and sustainably. Read More
  • Museums Exhibit Stepped-Up Licensing Plans

    Licensing International  |   Share
    Museums are exhibiting increased interest in licensing as a means for driving revenue at a time when other funding sources are under pressure. Read More
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