Wenzhuo Wu
How Chaumet Set the Bar for Luxury Legacy Exhibitions in China
Chaumet's Tiara Dream exhibition in Beijing demonstrated a nimble online-offline strategy to build relationships with local consumers. Read MoreHow Cultural Institutions Are Capturing China’s Mid-Autumn Festival Opportunity
The upcoming holiday is seeing Western museums collaborating with local partners to whet the appetite of Chinese consumers. Read MoreTencent Scores A Big Q2 Before Trump’s WeChat Ban Plan
Tencent Holdings, the parent company of WeChat, reported a strong second quarter of 2020, while a potential WeChat ban in the US looms. Read MoreHow Mixing Art And Retail Can Work In China (And How It Can’t)
In China’s retail scene, art and curation have the ability to tap into Gen-Z shoppers, and they could be remedies for brands and retailers after COVID-19. Read MoreExplainer: Subscription Accounts Vs. Service Accounts
WeChat is a key tool for cultural sites to communicate with potential Chinese visitors. Here, we breakdown the two types of official accounts. Read MoreThe Exhibition Is You: How Selfies Effect China’s Art Culture
Leandro Erlich's selfie-friendly exhibition has been a big success in Beijing. In turn, CAFAM has been criticized for being overly focused on social-media. Read More