Jiayi Li
This Beijing Museum is Tapping Millenials with Cultural Podcasts
Podcast listeners in China are overwhelming young urban college graduates, precisely the demographic Chinese museums strive to attract. Read More
How a Shanghai Music Festival Generated Revenue at 30 Percent Capacity
What does a performing arts festival look like under new restrictions? Shanghai's "Music in the Summer Air" offers answers. Read More
Can Live Streaming Help Chinese Galleries Reach New Audiences?
Real estate agents, car dealerships, and travel agencies have found success selling goods through live streaming in 2020 — can the model work for art galleries? Read More
Money Streams: British Museum and Fliggy’s Latest Partnership
Fliggy hosted 30,000 travel live streams in 2019. Now, it's expanding global presence by taking users inside Europe's most famous attractions. Read More
French Culture Reaching New Audiences on Tencent Art
Working with an effective local distribution partner, Tencent Art, this virtual celebration brings the best of French artistic creation to Chinese audiences. Read More
Virtual Screenings: Audience Expansion in Uncertain Times
As China braced for a second COVID-19 wave, digital engagements remain vital — UCCA's virtual screening is controllable and offers viewers something new. Read More
Night Lights: Culture Driving China’s Urban Consumption
China's night economy is gaining importance post-coronavirus. Shanghai is encouraging museums, galleries, and bookstores to stimulate domestic consumption. Read More
