Jing Travel
How to Optimize Your WeChat Account to Better Serve Audiences
WeChat is important for DMOs and cultural institutions. Learn about WeChat touchpoints and successful engagement strategies across museums and destination marketing organizations. Read More
Jing Travel Webinar: WeChat Optimization for DMOs & Cultural Institutions
Join Jing Travel and Chatly for a special webinar exploring WeChat touchpoints and successful engagement strategies across museums and destinations. Read More
The Jing Travel WeChat Index: June 2020
The Jing Travel WeChat Index is a monthly roundup of how Chinese museums and western cultural institutions are performing on China’s top social platform. Read More
Beyond the Gift Shop: Keys to Product Licensing Strategy
At a moment of financial strain, cultural attractions must probe alternate revenue streams, the V&A, a pioneer in product licensing, has valuable lessons. Read More
Christie’s Adapting to China’s Digital Landscape
The auction house's Mini Program facilitates direct communication and engagement with China, lessons from it are applicable across the cultural sector. Read More
The Jing Travel WeChat Index: May 2020
The Jing Travel WeChat Index is a monthly roundup of how Chinese museums and western cultural institutions are performing on China’s top social platform. Read More
Jing Travel Virtual Events Spotlight | June 1
Each week, Jing Travel's editors handpick events for the week ahead that touch upon the worlds of art, culture, and travel. Read More
The Jing Travel WeChat Index: April 2020
The Jing Travel WeChat Index is a monthly roundup of how Chinese museums and western cultural institutions are performing on China’s top social platform. Read More
Rural Travel and E-Vouchers Shape China’s Recovery
As China loosens travel restrictions, new health norms, digital shifts, and government incentives promise to recalibrate China's travel market Read More
Live Stream | Curators in Conversation: Melissa Chiu and Herb Tam
Museum of Chinese in America's "Curators in Conversation" series explores cultural producers in the Chinese and Asian American communities. Read More
