Search Results: wenchuang
How Wenchuang Won Out This Labor Day Holiday
Over the four-day vacation, Chinese destinations launched cultural products, in time for the mass return of visitors eager to "check in." Read MoreTravel Hacks: China’s Craze for Wenchuang, FITs Looking for Health & Wellness Options, and More Chinese Travel Trends
Travel Hacks: China’s Craze for Wenchuang, FITs Looking for Better Health & Wellness Options, and More Chinese Travel Trends Read MoreHow China’s Cultural Institutions Are Doing Digital Heritage
From VR tours to NFTs — Chinese museums are finding new ways to license, platform, and market the country's cultural heritage. Read MoreAlipay And 24 Chinese Museums Drop Chinese New Year-Themed NFTs
Featured as part of Alipay's annual Spring Festival campaign are 3D digital collectibles of tiger-related cultural artifacts. Read MoreHow Cultural Relics Propelled China’s Licensing Market In 2021
With wenchuang dominating the local consumer market in 2021, what does the future hold for Chinese cultural IPs? Read MoreBehind ARTiSTORY And Dunhuang Inspiration’s Project To Animate Cultural Heritage
The IP-focused partnership will soon release the Dunhuang Trading Card Game, featuring AR and advanced printing technologies. Read MoreHenan Museum’s Archaeological Blind Boxes Go Virtual On Alipay
Not done dominating the market with its cultural heritage blind boxes, the museum is turning to tech to reach new audiences. Read MoreThe Winners Of Tmall’s Double 11 Festival? Museums’ Cultural Products
This year's shopping event saw 100 participating museums and sales of IP products growing by 400 percent year-on-year. Read MoreMichael Lau, Godfather Of Designer Toys, On Collectible Culture And Commerce
"The growing audience that is keen to pick up art toys," says Lau, is "substantial enough to create a trend and a movement." Read MoreHow Is Huangshan Planning To Drive Tourism? With Its Cultural IP
The Huangshan Tourism Festival delved into the roles of the cultural and creative economies in Huangshan's future. Read More