Search Results: mini program
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Top 5 WeChat Mini Program Functions
With 400 million daily active users, Tencent's 'applets' are an essential tool for China-facing companies. We highlight key functions from Starbucks' social gifting to Legoland's maps. Read More -
Decoded: How To Build A WeChat Mini Program
Our conversation with the agency that created Mini Programs for MoMA and Guggenheim breaks down the process from registration to execution. Read More -
Decoded: WeChat Mini Programs For Cultural Destinations | Part Two
Mini Programs are an economic and time efficient solution that provide Chinese audiences with a range of vital functions. Read More -
Decoded: WeChat Mini Programs For Cultural Destinations | Part One
The number of Mini Programs has tripled since 2018 making them a vital tool for connecting with China— but what, exactly, are they? Read More -
A Chinese KOL on Deep-Dive Tours, Mini Programs, and Holland’s Hidden Gems
Yan Song, a Chinese museum influencer, shares his views on Chinese outbound cultural tourism, Dutch museums, Mini Programs, and more. Read More -
Singapore Mini Program Fuses Leisure and Business Travel
Singapore saw a 7.8 percent increase in Chinese visitors this year. Its latest Mini Program taps into the intersection of business and leisure travel. Read More -
Chinese Tourists ‘Get Local’ with Auckland WeChat Mini Program
The number of tourists from China has increased at an average of 18 percent year-on-year from 2012. Auckland's latest effort is to digitize and localize engagement. Read More -
Lido Launching WeChat Mini Program
The celebrated cabaret show is overcoming payment challenges for Chinese cultural tourists by facilitating tickets purchases in RMB on WeChat. Read More -
Merlin Entertainments WeChat Mini Programs Show Bold Digital Focus
For museums and cultural institutions with WeChat accounts, Mini Programs help overcome the language barrier and make payments convenient for Chinese visitors. Read More -
Travel Hacks: Dragon Boat Festival, Emperor Qinshihuang’s New Mini Program & More Chinese Travel Trends
A roundup of the week's China-related travel news, including Emperor Qinshihuang's new Mini Program, China maximizing short national holidays, and more. Read More