Search Results: french brands
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The Role Of Museums and Brands In the Future of Web3
Uncertain times lie ahead for the previously hyped metaverse and Web3 sectors as we near the end of the first quarter of 2023. Read More -
Chinese Travelers on WeChat Can Now Navigate French Railways
French national railway operator SCNF launched its official WeChat channel to help Chinese tourists better navigate the train network. Read More -
Lido Launching WeChat Mini Program
The celebrated cabaret show is overcoming payment challenges for Chinese cultural tourists by facilitating tickets purchases in RMB on WeChat. Read More -
Lapierre and Obvious Create AI-Designed Bike For Tour de France 2023
Lapierre has joined forces with the artist collective Obvious on the Xelius SL 10.0 Symbiosis Edition, a new cutting-edge bicycle. Read More -
Who’ll Win the Web3 Race: Hong Kong or Paris?
While many marketers turn away from words like "NFTs" and "crypto," recent news items indicate that the field remains as active as ever. Read More -
How Chaumet Set the Bar for Luxury Legacy Exhibitions in China
Chaumet's Tiara Dream exhibition in Beijing demonstrated a nimble online-offline strategy to build relationships with local consumers. Read More -
How EBIT Paved Its First XR Experience With Art, Fashion, Music, And Purpose
The multi-sensory Yellow Trip Road has roped in collaborators like THE DEMATERIALISED to raise awareness around mental health. Read More -
How Cultural Institutions Are Capturing China’s Mid-Autumn Festival Opportunity
The upcoming holiday is seeing Western museums collaborating with local partners to whet the appetite of Chinese consumers. Read More -
Netflix Enters The E-Commerce Space, Its Considerable IP In Tow
With the launch of Netflix.shop, the streamer is showing a willingness to grow the parameters of its IP in multiple directions. Read More -
What Happens When Cultural Institutions Are In Fashion
While museums have historically lent the fashion world its cultural capital, luxury brands are now keeping these institutions alive in public discourse. Read More