Search Results: french brands
Chinese Travelers on WeChat Can Now Navigate French Railways
French national railway operator SCNF launched its official WeChat channel to help Chinese tourists better navigate the train network. Read More
Lido Launching WeChat Mini Program
The celebrated cabaret show is overcoming payment challenges for Chinese cultural tourists by facilitating tickets purchases in RMB on WeChat. Read More
How Chaumet Set the Bar for Luxury Legacy Exhibitions in China
Chaumet's Tiara Dream exhibition in Beijing demonstrated a nimble online-offline strategy to build relationships with local consumers. Read More
How EBIT Paved Its First XR Experience With Art, Fashion, Music, And Purpose
The multi-sensory Yellow Trip Road has roped in collaborators like THE DEMATERIALISED to raise awareness around mental health. Read More
How Cultural Institutions Are Capturing China’s Mid-Autumn Festival Opportunity
The upcoming holiday is seeing Western museums collaborating with local partners to whet the appetite of Chinese consumers. Read More
Netflix Enters The E-Commerce Space, Its Considerable IP In Tow
With the launch of Netflix.shop, the streamer is showing a willingness to grow the parameters of its IP in multiple directions. Read More
What Happens When Cultural Institutions Are In Fashion
While museums have historically lent the fashion world its cultural capital, luxury brands are now keeping these institutions alive in public discourse. Read More
How The Met Engaged Chinese Consumers In 2020 Through Cultural Collaborations
Throughout the year, the museum unveiled a series of partnerships with a diverse array of brands. Read More
New Ways of Traveling: Maintaining the Bond with Chinese Tourists | Part Two
Post-COVID, brands hoping to position themselves in China should either look to physically establishing their business on the mainland or implementing alternatives to engage audiences. Read More
Four Key Fashion and Museum Collaborations in 2020
2020 has been a breakout year for fashion and museum collaborations. Here, we break down four successful examples. Read More
