Search Results: french brands
Chinese Travelers on WeChat Can Now Navigate French Railways
French national railway operator SCNF launched its official WeChat channel to help Chinese tourists better navigate the train network. Read More
Lido Launching WeChat Mini Program
The celebrated cabaret show is overcoming payment challenges for Chinese cultural tourists by facilitating tickets purchases in RMB on WeChat. Read More
New Ways of Traveling: Maintaining the Bond with Chinese Tourists | Part Two
Post-COVID, brands hoping to position themselves in China should either look to physically establishing their business on the mainland or implementing alternatives to engage audiences. Read More
Four Key Fashion and Museum Collaborations in 2020
2020 has been a breakout year for fashion and museum collaborations. Here, we break down four successful examples. Read More
Pop-Ups, New Apps and a Shanghai Satellite: How Pompidou Courts China
Despite a world-class collection and an enviable location in Le Marais, less than one percent of visitors hail from China. Pompidou is striving to change. Read More
Paris Airport Creating Fond Farewells with Chinese Tech
Having adopted Chinese payment systems in 2017, Paris’ Charles de Gaulle has created a playful WeChat Mini Program with duty free specials for travelers. Read More
Are Satellite Museums in China the Future?
As museums worldwide welcome a surge of culturally-engaged Chinese travelers, Centre Pompidou is trying something unprecedented; a partnership branch in China. Read More
How Alex Nyerges, VMFA director, Created a Winning Cultural Exchange with China
The Richmond museum has been a pioneer in building relationships with prominent Chinese cultural institutions and director Alex Nyerges believes artistic exchange can become a "tie binding us together" in the trade war age. Read More
Cartier, Culture, and the Art of Marketing in China
he Cartier x Palace Museum partnership is fundamentally different from some of the fashion exhibitions lately held in China by other luxury brands. Read More
China Duty Free Group to open its first downtown Hong Kong travel retail store
China Duty Free Group is set to open its first store in Citygate Outlets in Hong Kong's Lantau Island. The store will offer a wide variety of luxury brands. Read More
