Search Results: comment section
Want Greater WeChat Engagement? Comments are Gold
Museums can boost engagement and grow their Chinese audience through the WeChat comments section, here's how. Read More
Can Livestreaming Help Chinese Galleries Reach New Audiences?
Real estate agents, car dealerships, and travel agencies have found success selling goods through livestreaming in 2020 — can the model work for art galleries? Read More
Can ByteDance’s Cultural Focus Push Museums onto TikTok?
In China, the tech giant has incentivized cultural institutions to join short-video platform Douyin. Now, it's funding an international effort on TikTok. Read More
Money Streams: British Museum and Fliggy’s Latest Partnership
Fliggy hosted 30,000 travel live streams in 2019. Now, it's expanding global presence by taking users inside Europe's most famous attractions. Read More
The Jing Travel WeChat Index: January 2020
The Jing Travel WeChat Index is a monthly roundup of how western museums and cultural institutions are performing on China’s foremost social media platform. Read More-
The Jing Travel WeChat Index: September 2019
Our monthly assessment of how western museums and cultural institutions are performing on WeChat. Read More 
The Met Goes Fox Hunting in China
The New York museum has teamed up with popular Chinese website Zhihu, China's Quora, to launch a range of collaborative products. Read More
How Oreo & the Palace Museum Won Hearts in China
Oreo gained 260,000 additional followers on its flagship Tmall store following its Forbidden City collaboration. Read More
The Lipstick Met Museum Designed for China’s Gen Z
The MET has collaborated with young Chinese cosmetic brand Perfect Diary to create a range of limited-edition lipsticks for China's Gen Z. Read More
How to Attract Self-Driving Chinese Tourists
Car rental, or self-driving tourism, is a growing trend in Chinese outbound tourism that offers significant opportunities for off-the-beaten track travels. Read More
