Search Results: WeChat Mini Program
Top 5 WeChat Mini Program Functions
With 400 million daily active users, Tencent's 'applets' are an essential tool for China-facing companies. We highlight key functions from Starbucks' social gifting to Legoland's maps. Read More
Decoded: How to Build a WeChat Mini Program
Our conversation with the agency that created Mini Programs for MoMA and Guggenheim breaks down the process from registration to execution. Read More
Decoded: WeChat Mini Programs for Cultural Destinations | Part Two
Mini Programs are an economic and time efficient solution that provide Chinese audiences with a range of vital functions. Read More
Decoded: WeChat Mini Programs for Cultural Destinations | Part One
The number of Mini Programs has tripled since 2018 making them a vital tool for connecting with China— but what, exactly, are they? Read More
Chinese Tourists ‘Get Local’ with Auckland WeChat Mini Program
The number of tourists from China has increased at an average of 18 percent year-on-year from 2012. Auckland's latest effort is to digitize and localize engagement. Read More
Lido Launching WeChat Mini Program
The celebrated cabaret show is overcoming payment challenges for Chinese cultural tourists by facilitating tickets purchases in RMB on WeChat. Read More
Merlin Entertainments WeChat Mini Programs Show Bold Digital Focus
For museums and cultural institutions with WeChat accounts, Mini Programs help overcome the language barrier and make payments convenient for Chinese visitors. Read More
Stockholm Hopes WeChat Mini-Program Can Put Diplomatic Row in the Past
On April 1st, Visit Stockholm launched a WeChat mini-program in an effort to attract more independent Chinese travelers to the city. Read More
How King Power’s WeChat Mini-program Store Improves the Customer Experience for Chinese Tourists
Thai duty-free retailer King Power launched its WeChat mini-program to make shopping more convenient for Chinese tourists. Read More
The WeChat Mini-Program That’s Opening Up Scotland to Luxury Chinese Tourists
With its new mini-program, Scotland is hoping to open up attractions across the country to Chinese tourists interested in the mystery and magic of Scotland. Read More
