Search Results: Gen Zers
The Lipstick Met Museum Designed for China’s Gen Z
The MET has collaborated with young Chinese cosmetic brand Perfect Diary to create a range of limited-edition lipsticks for China's Gen Z. Read MoreHow Chinese Museums Create Identity through Cultural Products
How can museums create thoughtful products with cultural value? Hylink’s Wang Xuesong offers thoughts on China’s latest IP trend. Read MoreThe JT Index: September 2020
The escalating tech-war on Chinese social media platforms may not have reached its conclusion, but it has forced cultural institutions to reassess their audience engagement tools. Read MoreHow POP MART is Taking Domestic Appeal Global
What’s driving China’s craze for art toys? POP MART’s overseas marketing director discusses the brand’s domestic appeal and global ambitions. Read More“Act Fast and Go With the Flow”, How Arts Organizations Can Win on TikTok
TikTok is more than a platform for Genzers and dancing teenagers, it could be a key tool for cultural engagement. Read MoreWhat’s the Future for WeChat and TikTok in the U.S.
WeChat and TikTok have escaped a ban (for now), but how would users have been affected? Read MoreShanghai Museum Taps K-Pop Star for Impressionism Exhibit
Bund One Art Museum has worked with Musée Marmottan Monet to host one of China’s first collaborative international exhibitions in 2020. Read MorePrada’s Shanghai Pop Up Fuses Art and Luxury
In the world of luxury, exclusivity typically means big price tags, but for Prada Mode Shanghai it’s all about creating experiences money can’t buy. Read MoreHow This Museum in Shanghai Blends Immersive Art and Commerce
Immersive art exhibitions are gaining traction globally. In Shanghai, Sinan Mansions has been developing an integrated revenue model since 2016. Read MoreHow Mixing Art & Retail Can Work In China (And How It Can’t)
In China’s retail scene, art and curation have the ability to tap into Gen-Z shoppers, and they could be remedies for brands and retailers after COVID-19. Read More