Digital strategies for museums, cultural organizations, and destinations 

Emerging Trends

News, insights, and best practices in the cultural sphere, worldwide 


Bringing out the best featured insights and reports


In this webinar, Jing Group and TONG explore the culture of brand collaborations in China, following up on our joint Tracking The Trends 2021 series. Watch Playback

Jing Culture & Commerce, Fliggy, and The British Museum provide an in-depth exploration of livestreaming and its potential for museums, cultural institutions, and related organizations. Watch Playback

Museum Insider

Innovative projects, new initiatives, and best practices in the museum sphere

Creating opportunity out of adversity, the institution is revitalizing the role of its vast archives in Stories From Storage.
NEMO's new report assesses the financial concerns and shifting social roles of Europe's museums in a post-pandemic environment.
The Bata Shoe Museum's senior curator and creative director is on a mission to illuminate the world at our feet.
As cultural organizations emerge from the crises of the past year, how can they best reassess their strategies and offerings for 2021?

Cultural Collaborations

Successful synergies among organizations, agencies, museums, and more

The socially conscious art initiative aims to connect with China's growing base of savvy cultural consumers.
Accompanying the performance was a state-of-the-art light show that illuminated the Parisian landmark.
The institution's first livestream event, co-hosted by Fliggy, forms a key piece of its China-facing strategy.
The partnership promises to deliver Van Gogh goods to doorsteps worldwide, swiftly and sustainably.


The essential calendar of webinars, meetings, art fairs, and other happenings, virtual and physical

March 10 - March 12
HOSTED BY World Cities Culture Forum
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What We’re Reading

From Our Partners

As China’s Gen Zers embrace a post-pandemic lifestyle and flock online, here are three platforms where brands can find them in 2021. Jing Daily
The brand is one of the best at applying content-commerce marketing, so why didn’t Gucci do even better in 2020? Content Commerce Insider
Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China. Jing Daily
Short video is shaping up to become a bigger battleground for platforms in 2021, with implications for brands and content creators. Content Commerce Insider