Digital strategies for museums, cultural organizations, and destinations 

Emerging Trends

News, insights, and best practices in the cultural sphere, worldwide 


Bringing out the best featured insights and reports


Jing Culture & Commerce, Fliggy, and The British Museum provide an in-depth exploration of livestreaming and its potential for museums, cultural institutions, and related organizations. Watch Playback

In this webinar, Jing Travel and Dragon Trail share what Chinese destinations, cultural attractions, hotels, airlines, and other travel businesses have done to inspire Chinese to travel again – and what practical tips we can learn from their example. Watch Playback

Museum Insider

Innovative projects, new initiatives, and best practices in the museum sphere

From cultural partnerships to public outreach programs — Michael Conforti reflects on the state of the museum on the cusp of 2021.
The pandemic has dramatically accelerated Western museums’ engagement with digital platforms, programming, and possibilities.
The Smithsonian institution is accelerating its digital-first strategy in 2020 and recently joined a livestream ‘treasure hunt’ with 16 global museums. 
Museum attendance in China has soared over the past decade, but the question remains: how can they keep younger audiences engaged?

Cultural Collaborations

Successful synergies among organizations, agencies, museums, and more

Valentino's interactive RE-SIGNIFY exhibition was an experiential outing that presented new ways to connect and engage with visitors.
2020 has been a breakout year for fashion and museum collaborations. Here, we break down four successful examples.
How can museums create thoughtful products with cultural value? Hylink’s Wang Xuesong offers thoughts on China’s latest IP trend.
Nongfu Spring made a giant splash on Hong Kong’s stock market, it’s cultural partnerships have been key to growth for two decades.


The essential calendar of webinars, meetings, art fairs, and other happenings, virtual and physical

January 26
HOSTED BY Jing Culture & Commerce
January 27
HOSTED BY Cornwall 365
January 29 - January 30
HOSTED BY Verbier Art Summit
January 29
HOSTED BY The National Arts Club
February 2 @ 5:00 pm GMT
View More Events

What We’re Reading

From Our Partners

Here are six key trends that CCI expects to shape China’s content and commerce in the year ahead. Content Commerce Insider
With the platform’s swelling popularity, luxury brands have flocked to the platform but have found mixed results. Jing Daily
Fashion brands want to be involved in the addictive popularity of games by entering them strategically. Content Commerce Insider
For luxury brands, the digital realm has become key to building brand and product preferences. Jing Daily