Are you looking to get started with digital advertising? Would you like to know how to reach a wider audience online? The Digital Culture Network has teamed up with Google Arts & Culture for this session which explains how you can take advantage of social, search and display advertising to extend the reach of your organisation.
A Google Digital Garage expert will guide you through how to get set up with search advertising and show you how to get maximum impact from your social media campaigns. The session will cover best practices for search engine marketing and display advertising, including how to set up campaigns in Google Ads and the importance of keywords and copy. You will also explore the difference between organic and paid ads on social media and how you can use analytics to help choose the best platforms to reach your audiences. This will be followed by break-out conversations, allowing you to connect with your peers and further discuss digital advertising goals.
The webinar includes:

• “Get started with digital advertising” presented by the Google Digital Garage team
• Break-out sessions for you to further discuss and connect with your peers
• Information on how to access free support from the Digital Culture Network’s nine Tech Champions
• Inspirational highlights from Google Arts & Culture programmes around the world and details on how you could partner with them.