What Arts Organizations Can Learn From China’s Livestreaming Trend

In this webinar, Jing Culture & Commerce is joined by Fliggy and The British Museum to discuss the booming livestreaming sphere in China, the changing landscape of museum audience engagement during the pandemic, how museums and cultural organizations in other parts of the world are adapting livestreaming strategies and events, and how arts organizations large and small can connect with global audiences and generate new revenue streams through cultural livestreaming.